SARI, SRI WULAN (2019) STRATEGI PERSONAL SELLING KARUNIA AUTO 98 DALAM MENINGKATKAN MINAT KONSUMEN TAHUN 2019. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Thesis it discusses the strategy Personal selling at the 98th Auto Gift 2019. The strategy personal selling is a personal presentation by the company's sales people in order to succeed in sales and build relationships with customers. showroom The Karunia Auto 98 car is a quality used car. The types of used cars offered by Karunia Auto 98 are SUV Sport Utility Vehicle and minibuses with the year of manufacture of vehicles between 2010 and 2018. This study aims to describe thestrategy personal selling in increasing consumers at Karunia Auto 98, Tangerang. The theory used in this study is the theory of AIDAS, Attention, Interest, Desire, Action, Satisfaction. To use the sales process to use consumer interest in the Gift of Auto 98. This research paradigm uses post-positivism. Research data obtained through in-depth interviews with informants and through field observations. The results of this study indicate that the strategy personal selling undertaken by Karunia Auto 98, namely with six stages in conducting sales during the showroom was built until now, namely prospecting and qualification, pre-approach, approach, presentation, overcoming objection, and closing, in in the form of these six stages Karunia Auto 98 succeeded in running sales for a year successfully selling 200 units of used cars. Every year always increases. In addition old customers who come back to Karunia Auto 98 to buy and recommend to relatives of consumers. Key Words : Personal selling Skripsi ini membahas tentang strategi Personal selling di Karunia Auto 98 tahun 2019. Strategi personal selling merupakan presentasi pribadi oleh para wiraniaga tenaga penjual perusahaan dalam rangka mensukseskan penjualan dan membangun hubungan dengan pelanggan. Showroom mobil Karunia Auto 98 merupakan mobil bekas berkualitas. Jenis mobil bekas yang ditawarkan Karunia Auto 98 adalah SUV Sport Utility Vehicle dan minibus dengan tahun pembuatan kendaraan antara 2010 hingga 2018. Penelitian ini bertujuan untuk mendeskripsikan strategi personal selling dalam meningkatkan konsumen di Karunia Auto 98, Tangerang. Teori yang diguanakan dalam penelitian ini adalah teori mengenai AIDAS, Attention, Interest, Desaire, Action, Satisfaction. Untuk menggunakan proses penjualan untuk menggunakan minat konsumen di Karunia Auto 98. Paradigma penelitian ini menggunakan post-positivisme. Metode yang digunakan penelitian ini adalah metode deskriptif dengan pendekatan kualitatif. Hasil penelitian ini menunjukan bahwa strategi personal selling yang dilakukan Karunia Auto 98, yaitu dengan enam tahap-tahapan dalam melakukan penjualan nya selama showroom ini di bangun sampai sekarang, yaitu prospecting and qualification, preapproach, approach, presentation, overcoming objection, and closing, di dalam bentuk enam tahapan ini Karunia Auto 98 berhasil dalam menjalankan penjualan selama setahun berhasil menjual 200 unit mobil bekas. Setiap tahun selalu meningkat. Selain itu pelanggan lama yang datang kembali ke Karunia Auto 98 untuk membeli dan merekomendasikan ke kerabat konsumen. Kata Kunci: Personal selling
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FK/PKP. 19 044 |
| NIM/NIDN Creators: | 44315010021 |
| Uncontrolled Keywords: | Personal selling |
| Subjects: | 200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam > 297.4 Islamic law/Hukum Islam > 297.43 Muamalat/Muamalat > 297.431 Buy Sell/Jual Beli 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 334 Cooperative/Koperasi, Sistem Perkoperasian > 334.5 Consumer Cooperatives/Koperasi Konsumen 700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 794 Indoor Games of Skill/Permainan Ketangkasan dalam Ruangan > 794.1 Chess/Catur > 794.12 Strategy and Tactics/Strategi |
| Divisions: | Fakultas Ilmu Komunikasi > Periklanan dan Komunikasi pemasaran |
| Depositing User: | CALVIN PRASETYO |
| Date Deposited: | 13 Mar 2023 02:45 |
| Last Modified: | 13 Mar 2023 02:45 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/75021 |
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