MITOLOGI KEIBUAN DALAM SOSOK AYAH PADA IKLAN RAMAYANA(Analisis Semiotik Roland Barthes pada Iklan Warna Kebahagiaan ? Tulusnya Cinta)

SURYANINGDYAH, WINA SEKAR AMBARWATI (2019) MITOLOGI KEIBUAN DALAM SOSOK AYAH PADA IKLAN RAMAYANA(Analisis Semiotik Roland Barthes pada Iklan Warna Kebahagiaan ? Tulusnya Cinta). S1 thesis, Universitas Mercu Buana Jakarta.

Preview	Text (HAL COVER) [01] HALAMAN JUDUL.pdf Download (88kB) | Preview
Preview	Text (ABSTRAK) [04] ABSTRAK.pdf Download (90kB) | Preview
Preview	Text (LEMBAR PERNYATAAN) [03] LEMBAR PERNYATAAN.pdf Download (317kB) | Preview
Preview	Text (LEMBAR PENGESAHAN) [02] LEMBAR PENGESAHAN.pdf Download (256kB) | Preview
Preview	Text (KATA PENGANTAR) [05] KATA PENGANTAR.pdf Download (84kB) | Preview
Preview	Text (DAFTAR ISI) [06] DAFTAR ISI.pdf Download (86kB) | Preview
Preview	Text (DAFTAR TABEL) [07] DAFTAR TABEL.pdf Download (80kB) | Preview
Preview	Text (DAFTAR LAMPIRAN) [08] DAFTAR LAMPIRAN.pdf Download (78kB) | Preview
	Text (BAB I) [09] BAB I.pdf Restricted to Registered users only Download (101kB)
	Text (BAB II) [10] BAB II.pdf Restricted to Registered users only Download (183kB)
	Text (BAB III) [11] BAB III.pdf Restricted to Registered users only Download (106kB)
	Text (BAB IV) [12] BAB IV.pdf Restricted to Registered users only Download (258kB)
	Text (BAB V) [13] BAB V.pdf Restricted to Registered users only Download (87kB)
	Text (DAFTAR PUSTAKA) [14] DAFTAR PUSTAKA.pdf Restricted to Registered users only Download (87kB)
	Text (LAMPIRAN) [15] LAMPIRAN.pdf Restricted to Registered users only Download (100kB)

Abstract

Advertising is one of the most common tools companies use to direct persuasive communication to targeted buyers and public. Type of advertising also growing and changing through time to time. One of them is web-series. Through web-series, brand can inform their product or benefit in a soft sell way. Researcher interested to analysis Ramayana Department Store advertisement. Ramayana approach is now more into digital and they produce web-series when they launch their campaign. One of their campaign is #TulusnyaCinta and the story is about father and daughter. The father has to replace mother’s role because she passed away. Researcher analysis from the linguistic, verbal and non-verbal message. Researcher conclude that love from parents can comes from both and father has to join to take care of children since very beggining. Keywords: Marketing Communications, Maternal Mythology, Love Mythology, Roland Barthes's Semiotic Analysis on The Color of Happiness Advertisement Periklanan merupakan salah satu alat yang paling umum digunakan perusahaan untuk mengarahkan komunikasi persuasif pada pembeli sasaran dan masyarakat. Bentuk-bentuk iklan pun semakin banyak dan berkembang dari waktu ke waktu. Salah satunya adalah melalui web-series. Melalui web-series, brand dapat menginformasikan produk dan keunggulannya melalui cara yang soft-sell. Peneliti tertarik untuk menganalisis iklan Ramayana Department Store. Pendekatan iklan Ramayana sekarang lebih digital dan mereka memproduksi web- series untuk memperkenalkan campaign-campaignya. Salah satu campaignnya adalah #TulusnyaCinta dan ceritanya adalah mengenai ayah dan anak perempuannya. Sang ayah harus menggantikan peran Ibu karena Ibu telah tiada. Peneliti meneliti dari pesan linguistik, verbal dan non-verbal. Peneliti menyimpulkan bahwa cinta orang tua itu datang dari keduanya dan ayah harus turut serta dalam pengasuhan anak sejak awal. Kata kunci: Marketing Communications, Mitologi Keibuan, Mitologi Cinta, Analisis Semiotik Roland Barthes pada Iklan Warna Kebahagiaan – Tulusnya Cinta

Item Type:	Thesis (S1)
Call Number CD:	FK/PKP. 19 038
Call Number:	SK/43/19/043
NIM/NIDN Creators:	44316120069
Uncontrolled Keywords:	Marketing Communications, Mitologi Keibuan, Mitologi Cinta, Analisis Semiotik Roland Barthes pada Iklan Warna Kebahagiaan – Tulusnya Cinta
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 154 Subconscious and Altered States and Process/Psikologi Bawah Sadar > 154.6 Sleep Phenomena/Fenomena Tidur > 154.63 Dreams/Mimpi > 154.634 Analysis/Analisis 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi > 741.67 Advertisement and Posters/Iklan dan Poster
Divisions:	Fakultas Ilmu Komunikasi > Periklanan dan Komunikasi pemasaran
Depositing User:	CALVIN PRASETYO
Date Deposited:	13 Mar 2023 01:59
Last Modified:	13 Mar 2023 01:59
URI:	http://repository.mercubuana.ac.id/id/eprint/75012

Actions (login required)

View Item