STRATEGI PRODUSER PROGRAM SISA KOPI PAGI DAN PROGRAM KPOPVAGANZA SORE DALAM MENARIK MINAT PENDENGAR DREAMERS RADIO

RIDUWAN, RIDUWAN (2020) STRATEGI PRODUSER PROGRAM SISA KOPI PAGI DAN PROGRAM KPOPVAGANZA SORE DALAM MENARIK MINAT PENDENGAR DREAMERS RADIO. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The background of this thesis is the role of modern mass media nowadays, but it cannot be denied that the society is very dependent on the latest, actual, and reliable information. Therefore, one of the mass medias that provide information in a short amount of time and supported by high technology is radio media. The purpose of this research is to find out the producer’s strategy in attracting Dreamers Radio. The method that is used is qualitative method through descriptive, data collection using interview techniques with relevant informants and in-depth observations. Data validity analysis that is used is source triangulation. The result of this research indicates the strategy of the producers of Sisa Kopi Pagi and KpopVaganza Sore is maximized by prioritizing the desires and needs of Dreamers Radio listeners and many differences from the program. In conclusion, the result of this research that have been done through interviews and observations is to find out the comparative stratefies of the producers of Sisa Kopi Pagi and KpopVaganza Sore in attracting listeners and to know the obstacles during the production process of Sisa Kopi Pagi and KpopVaganza Sore. Keywords: Comparison, Producer Strategy, Sisa Kopi Pagi Program, KpopVaganza, Attract listeners. Skripsi ini dilatar belakangi oleh peran media massa yang modern saat ini, namun tidak bisa dipungkiri masyarakat sangat bergantung pada informasi yang terbaru, aktual, dan terpercaya. Oleh karena itu, salah satu media massa yang menyajikan informasi dengan cepat dan ditunjang dengan teknologi tingggi adalah media radio. Adapun tujuan penelitian ini adalah untuk mengetahui strategi produser dalam menarik minat pendengar Dreamers radio. Metode yang digunakan yaitu kualitatif dengan secara deskriptif, pengumpulan datanya menggunakan teknik wawancara dengan narasumber yang terkait dan observasi mendalam. Analisis keabsahan data menggunakan triangulasi sumber. Hasil penelitian ini bahwa strategi produser Sisa Kopi Pagi dan KpopVaganza Sore sudah maksimal dengan mementingkan keinginan dan kebutuhan pendengar Dreamers Radio dan banyak perbedaannya dari program. Kesimpulanya hasil penelitian yang sudah dilakukan melalui wawancara dan observasi, kesimpulan ini disusun untuk mengetahui perbandingan strategi produser Sisa Kopi Pagi dan KpopVaganza Sore dalam menarik minat pendengar dan mengetahui hambatan pada saat proses produksi Sisa Kopi Pagi dan KpopVaganza Sore. Kata Kunci: Perbandingan, Strategi Produser, Program Sisa Kopi Pagi, KpopVaganza, Menarik minat pendengar.

Item Type:	Thesis (S1)
Call Number CD:	FK/BRD. 20 088
NIM/NIDN Creators:	44115110038
Uncontrolled Keywords:	Perbandingan, Strategi Produser, Program Sisa Kopi Pagi, KpopVaganza, Menarik minat pendengar.
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1 Documentary Media, Educational Media, News Media/Media Dokumenter, Media Pendidikan, Media Berita > 070.19 Broadcast Media/Media Broadcast 700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 794 Indoor Games of Skill/Permainan Ketangkasan dalam Ruangan > 794.1 Chess/Catur > 794.12 Strategy and Tactics/Strategi
Divisions:	Fakultas Ilmu Komunikasi > Penyiaran
Depositing User:	CALVIN PRASETYO
Date Deposited:	10 Mar 2023 03:07
Last Modified:	10 Mar 2023 03:07
URI:	http://repository.mercubuana.ac.id/id/eprint/74950

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