PENGARUH TERPAAN SOSIAL MEDIA INSTAGRAM TERHADAP GAYA HIDUP HEDONIS (Survey Pada Mahasiswa Universitas Mercu Buana Jakarta Bidang Studi Digital Communication Angkatan 2017 sampai 2019

ARAMINTA, KANTYA SAFIRA (2021) PENGARUH TERPAAN SOSIAL MEDIA INSTAGRAM TERHADAP GAYA HIDUP HEDONIS (Survey Pada Mahasiswa Universitas Mercu Buana Jakarta Bidang Studi Digital Communication Angkatan 2017 sampai 2019. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Technology advances is a phenomenon we can not avoid. Especially in digital form. Digital technology itself is growing very rapidly and includes many things, ranging from communication, education, information, and much more. One of the social media that is currently being most-used is Instagram. With the existence of Instagram which contains audio-visual-based daily life content, it can lead to a hedonic lifestyle for its users. The paradigm that is being used in this research is positivism with quantitative methods with survey methods to collect datas. The survey is conducted by distributing questionnaires to 56 respondents who are students of Mercu Buana University majoring in Digital Communication 2017-2019. From the results of research and data analysis that has been carried out, the results obtained that there is a low influence of Instagram social media exposure to a hedonic lifestyle. Kata kunci: Internet, Social Media, Instagram, Lifestyle, Hedonist Kemajuan teknologi merupakan sebuah fenomena yang tidak dapat kita hindari. Terutama dalam bentuk digital. Teknologi digital sendiri berkembang sangat pesat dan mencakup banyak hal, mulai dari komunikasi, edukasi, informasi, dan masih banyak lagi. Salah satu sosial media yang sekarang sedang marak digunakan adalah Instagram. Dengan adanya Instagram yang mengandung konten kehidupan sehari-hari berbasis audio-visual dapat menimbulkan gaya hidup hedonis bagi para penggunanya. Paradigma yang digunakan pada penelitian ini adalah positivisme dengan metode kuantitatif. Untuk proses penelitian ini, peneliti menggunakan metode survey untuk mengumpulkan data. Survey dilakukan dengan menyebarkan kuesioner kepada 56 responden yang merupakan mahasiswa Universitas Mercu Buana Digital Communication 2017-2019. Dari hasil penelitian dan analisis data yang telah dilakukan, diperoleh hasil bahwa terdapat pengaruh yang rendah dari terpaan media sosial Instagram terhadap gaya hidup hedonis. Kata kunci: Internet, Media Sosial, Instagram, Gaya Hidup, Hedonis

Item Type: Thesis (S1)
Call Number CD: FK/KD. 22 031
Call Number: SK/45/23/001
NIM/NIDN Creators: 44517010016
Uncontrolled Keywords: Internet, Media Sosial, Instagram, Gaya Hidup, Hedonis
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
100 Philosophy and Psychology/Filsafat dan Psikologi > 120 Epistemology/Epistemologi > 123 Determinism and Indeterminism/Determinisme dan Indeterminisme > 123.7 Necessity/Kebutuhan Hidup
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi)
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.24 Content/Isi Komunikasi
Divisions: Fakultas Ilmu Komunikasi > Komunikasi Digital
Depositing User: ADELINA HASNA SETIAWATI
Date Deposited: 13 Feb 2023 08:12
Last Modified: 13 Feb 2023 08:12
URI: http://repository.mercubuana.ac.id/id/eprint/74069

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