PERANCANGAN VISUAL DESAIN PROMOSI DI SOSIAL MEDIA INSTAGRAM TREDAKKOCHI SKEWERS

AKBAR, MUHAMMAD REGA RAFLY (2022) PERANCANGAN VISUAL DESAIN PROMOSI DI SOSIAL MEDIA INSTAGRAM TREDAKKOCHI SKEWERS. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Instagram is a social media that is widely used as a place to do business and is used as a marketing communication medium. Instagram is also one of the social media used to promote products. One of them is a brand called tredakkochi skewers that uses Instagram to provide reviews about international cuisine that is rarely found in Indonesia to promote it. This study aims to determine Brand Advocate, Community Management, and First Response in promoting Korean-style food in Indonesia through visual promotions. The research methodology used in this research is descriptive quantitative. Data collection techniques were carried out through owner interviews and literature studies. The results of the research from the promotion carried out by Tredakkochi Skewers in popularizing Korean-style food have been very good in the eyes of the respondents. Keywords: Culinary, Social Media, Visual Promotion. Instagram adalah media sosial yang banyak dijadikan tempat untuk berbisnis dan dimanfaatkan sebagai media komunikasi pemasaran. Instagram juga menjadi salah satu media sosial yang digunakan untuk mempromosikan produk. Salah satunya adalah brand bernama tredakkochi skewers yang memanfaatkan Instagram untuk memberikan ulasan mengenai kuliner Internasional yang jarang ada di Indonesia untuk mempromosikannya. Penelitian ini bertujuan untuk mengetahui Brand Advocate, Community Management, dan First Response dalam mempromosikan makanan ala korea di Indonesia melalui visual promosi. Metodologi penelitian yang digunakan dalam penelitian ini adalah Deskriptif Kuantitatif. Teknik pengumpulan data dilakukan melalui wawancara owner dan studi pustaka. Hasil penelitian dari promosi yang dilakukan Tredakkochi Skewers dalam mempopulerkan makana ala Korea sudah sangat baik dimata responden. Kata Kunci: Kuliner, Sosial Media, Visual Promosi.

Item Type: Thesis (S1)
Call Number CD: FDSK/DKV. 22 058
NIM/NIDN Creators: 42316010027
Uncontrolled Keywords: Kuliner, Sosial Media, Visual Promosi.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 010 Bibliography/Bibliografi > 011 General Bibliographies/Bibliografi Umum > 011.3 Bibliographies by Specific Forms/Bibliografi dan Katalog dengan Bentuk Khusus
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 010 Bibliography/Bibliografi > 011 General Bibliographies/Bibliografi Umum > 011.3 Bibliographies by Specific Forms/Bibliografi dan Katalog dengan Bentuk Khusus > 011.37 Visual and Audio Visual Media/Media Visual dan Audio Visual
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi)
Divisions: Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User: ADELINA HASNA SETIAWATI
Date Deposited: 30 Jan 2023 02:29
Last Modified: 30 Jan 2023 02:29
URI: http://repository.mercubuana.ac.id/id/eprint/73825

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