PERANCANGAN VISUAL MEDIA PROMOSI MUSEUM SEJARAH PERJUANGAN TENTARA NASIONAL INDONESIA MUSEUM SATRIA MANDALA

FITRA, RAKHMAN NUR (2022) PERANCANGAN VISUAL MEDIA PROMOSI MUSEUM SEJARAH PERJUANGAN TENTARA NASIONAL INDONESIA MUSEUM SATRIA MANDALA. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The increasing number of tourist locations in the capital makes the city residents forget about the existence of museums that provide educational value. One of the phenomena that occurs in museums is the lack of visitors to existing museums. Wasiska (2009) said "The phenomenon of decreasing the number of visitors to the museum, one of which is due to the lack of attractiveness of the building". Museums in Indonesia, especially in Jakarta, are generally empty of visitors because of the classic problems of marketing, management, and preservation, this design was made to introduce the Satria Mandala Museum to the general public, especially the younger generation, effectively and efficiently with attractive visuals and promotions and can motivate the younger generation to visit the Satria Mandala Museum with a structured design and visual style for the purposes of promotion and museum campaigns by creating Attractive, Educational, Digital, Modern, and Interactive designs. Key: museum, promotion, campaign Bertambahnya lokasi wisata di ibukota membuat warga kota melupakan keberadaan museum yang memberikan nilai edukasi. Fenomena yang terjadi pada museum salah satunya adalah sedikitnya pengunjung pada museum-museum yang ada. Wasiska (2009) mengatakan “Fenomena menurunnya jumlah pengunjung museum yang salah satunya disebabkan kurangnya daya tarik dari bangunan tersebut”. Museum yang ada di Indonesia khususnya di Jakarta rata-rata sepi pengunjung karena persoalan klasik pemasaran, manajemen, dan preservasi, perancangan ini dibuat untuk mengenalkan lebih luas Museum Satria Mandala kepada khalayak ramai khususnya generasi muda secara efektif efisien dengan visual dan promosi yang menarik serta dapat memotivasi generasi muda untuk mengunjungi Museum Satria Mandala dengan gaya desain dan visual yang terstruktur untuk keperluan promosi dan kampanye museum dengan membuat desain yang Atraktif, Edukatif, Digital, Modern, dan Interaktif. Kunci: museum, promosi, kampanye

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