AKTIVITAS CORPORATE SOCIAL RESPONSIBILITY DALAM MENINGKATKAN CITRA POSITIF PERUSAHAAN

RETNOWATI, DEWI (2020) AKTIVITAS CORPORATE SOCIAL RESPONSIBILITY DALAM MENINGKATKAN CITRA POSITIF PERUSAHAAN. S1 thesis, Universitas Mercu Buana Bekasi.

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Abstract

Penelitian ini berfokus dari Latar belakang yang memiliki suatu keinginan untuk mengetahui aktivitas – aktivitas CSR yang dilaksanakan PT. Mitra Bisnis Keluarga Ventura Area Kampung Melayu Barat. Maka dapat diangkat studi kasus mengenai tanggung jawab sosial yang terjadi pada sebuah perusahaan. Penelitian ini diadakan bertujuan untuk mengetahui aktivitas Corporate Social Responsibility PT. Mitra Bisnis Keluarga Ventura Area Kampung Melayu Barat dapat meningkatkan citra perusahaan. Penulisan penelitian ini menggunakan tipe deskriptif kualitatif melalui proses wawancara dan observasi kepada pihak – pihak yang mengetahui tentang program Corporate Social Responsibility. Sedangkan landasan teori yang digunakan yaitu Teori Stakholder dan Teori Pembentukan Citra. Hasil dari penelitian ini menyimpulkan bahwa pada aktivitas Corporate Social Responsibility PT. Mitra Bisnis Keluarga Ventura pelaksanaanya sudah sesuai dengan teori yang peneliti jadikan dasar untuk menganalisis aktivitas CSR di perusahaan. Efek dari CSR yang dilakukan mendapat penghargaan yang positif dari masyarakat ataupun mitra. Hal ini tentu saja akan semakin meningkatkan citra positif perusahaan dimata masyarakat/mitra. http://digilib.mercubuana.ac.id/ vii ABSTRACT Mercu Buana University faculty of Communication Field of Public Relations Studies Dewi Retnowati 44215320004 Corporate Social Responsibility (CSR) Activities in Enhancing the Positive Image of PT. Ventura Family Business Partners (Persero) Bibliography: 5 Chapter 65 pages + Official + 29 Books + 3 Internet This research is interesting from the background that has a meeting place to find out the CSR activities carried out by PT. Ventura Family Area Business Partner in West Malay Village. Then the studio can be appointed about social responsibility that occurs in a company. This research was held to discuss the Corporate Social Responsibility activities of PT. Ventura Area Family Business Partners in the West Malay Kampung Area can improve the company's image. The writing of this research uses a qualitative descriptive type through the process of interviewing and observing the parties discussing the Corporate Social Responsibility program. While the theoretical basis used is the Stakholder Theory and Image Formation Theory. Corporate social responsibility of PT. The implementation of the Ventura Family Business Partner is in accordance with the theory that the researchers made the basis for analyzing CSR activities in the company. The effect of CSR carried out received positive appreciation from the community or partners. This of course will further enhance the company's positive image in the eyes of the community / partners.

Item Type:	Thesis (S1)
Call Number CD:	FK/PR 20 003
NIM/NIDN Creators:	44215320004
Uncontrolled Keywords:	Corporate Social Responsibility (CSR) Activities in Enhancing the Positive Image of PT. Ventura Family Business Partners (Persero)
Subjects:	300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.1 General Topics of Social Interaction/Topik Umum Interaksi Sosial 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.1 General Topics of Social Interaction/Topik Umum Interaksi Sosial > 302.12 Social Understanding/Pemahaman Sosial 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi
Divisions:	Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User:	siti maisyaroh
Date Deposited:	11 Aug 2022 09:29
Last Modified:	11 Aug 2022 09:29
URI:	http://repository.mercubuana.ac.id/id/eprint/67405

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