SAKIINAH, NAZIIHAH AS (2020) PEDULI NEGERI : AKTIVITAS KOMUNITAS LITERASI LUARKURUNG DALAM MENINGKATKAN BRAND AWARENESS DI CILEUNGSI. S1 thesis, Universitas Mercu Buana Bekasi.
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Abstract
Tugas akhir peduli negeri ini dilaksanakan dengan tujuan untuk membantukomunitas literasi Luarkurung menjalankan programnya untuk membangun brandawareness di daerah Cileungsi guna menyadarkan masyarakat Cileungsi mengenai keberadaan komunitas literasi Luarkurung beserta visi, misi, danprogramnya. Komunitas literasi Luarkurung adalah sebuah komunitas yang bergerak di bidangedukasi dan memiliki beberapa program kerja yang berkaitan dengan edukasi seperti ruang baca, forum diskusi, bedah buku, dan lain-lain. Komunitas Literasi Luarkurung beroperasi di sekitar Cileungsi dengan sasaran siswa/I SMA sederajat dan mahasiswa (usia 15-25 tahun). Tugas akhir ini merupakan tugas akhir peduli negeri dengan mitra kerjasamakomunitas literasi Luarkurung. Selama penelitian, komunikasi persuasif, sosialisasi, komunikasi organisasi, dan lobbying merupakan teknik komunikasi yang dilakukan. Penulis juga melakukan wawancara dan diskusi internal dengankomunitas literasi Luarkurung dalam menentukan kegiatan yang akandilaksanakan. Penulis juga memberikan kuisioner pada peserta yang hadir dalamacara diskusi panel #JELAJAH sebagai bentuk pengukuran mengenai keberhasilan berlangsungnya acara. Tahapan dari peduli negeri ini dimulai dari sosialisasi dan diskusi internal dengankomunitas literasi Luarkurung. Kemudian dilanjut dengan sosialisasi dan promosi ke beberapa sekolah di Cileungsi mengenai komunitas literasi Luarkurung danacara diskudi panel #JELAJAH. Sebagai penutup diadakan kuis interaktif berhadiah buku melalui akun media sosial Instagram milik Luarkurung. Tahapanterakhir adalah publikasi ke media massa Nonstop (media cetak) danLampuhijau.co.id Kata Kunci: Brand awareness, Komunitas Literasi Luarkurung, Cileungsi http://digilib.mercubuana.ac.id/ vi Name : Naziihah As Sakiinah Student ID : 44215210008 Faculty : Ilmu Komunikasi Study Program : Public Relations Title : Peduli Negeri: Luarkurung Literacy Community Activities inBuilding Brand Awareness in Cileungsi ABSTRACT Peduli Negeri is carried out with the aim of helping the literacy community of Luarkurung carry out its program to increase brand awareness in the area of Cileungsi to make the people of Cileungsi aware of the existence of the literacycommunity of Luarkurung and its vision, mission, and programs. The literacy community of Luarkurung is a community engaged in education andhas several work programs related to education such as reading rooms, discussionforums, book review, and others. The literacy community of Luarkurung operatesaround Cileungsi with the aim of high school students and their equals (aged15-25 years). This final project is Peduli Negeri with literacy community of Luarkurung as thepartner for this project. During the research, persuasive communication, socialization, organizational communication, and lobbying are communicationtechniques that are carried out. The author also conducted interviews and internal discussions with the literacy community of Luarkurung in determining activitiesto be carried out. The author also gave a questionnaire to participants whoattended the #JELAJAH panel discussion as a form of measurement of the successof the event. The steps of this project begin with internal socialization and discussion with themembers of literacy community of Luarkurung. Then followed by socializationand promotion to several schools in Cileungsi about the literacy community of Luarkurng and panel discussion program #JELAJAH. In closing, interactivequizzes with free books as prizes were held through Luarkurung's Instagramaccount. The last step was publication to Nonstop mass media (print media) andLampuhijau.co.id Keywords: Brand awareness, Luarkurung Literacy Community, Cileungsi
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FK/PR 20 002 |
| NIM/NIDN Creators: | 44215210008 |
| Uncontrolled Keywords: | Keywords: Brand awareness, Luarkurung Literacy Community, Cileungsi |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi |
| Divisions: | Fakultas Ilmu Komunikasi > Hubungan Masyarakat |
| Depositing User: | siti maisyaroh |
| Date Deposited: | 11 Aug 2022 09:18 |
| Last Modified: | 11 Aug 2022 09:18 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/67403 |
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