ANALISIS PENGARUH KEPERCAYAAN DAN KEMUDAHAN PENGGUNA TERHADAP LOYALITAS PELANGGAN GO-PAY DI UNIVERSITAS MERCU BUANA JAKARTA

ALFIANTO, ALLIF (2019) ANALISIS PENGARUH KEPERCAYAAN DAN KEMUDAHAN PENGGUNA TERHADAP LOYALITAS PELANGGAN GO-PAY DI UNIVERSITAS MERCU BUANA JAKARTA. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to analyze the effect of trust and easy to use toward the loyalty of Go-Pay customers. Population in this research is student of Mercu Buana University Jakarta. The sample used is 190 respondents, calculated based on Hair et al formula. The sampling method uses purposive sampling. The methods of data collection using survey method, with the research intrument is a questionnaire. The data analysis method using Partial Least Square. This research proves that trust has a positive and significant effect on customer loyalty. Ease to use has a positive and significant effect on customer loyalty. Keywords: Trust, Ease to Use, Customer Loyalty, Go-Pay, Go-Jek, E-Money, Student Penelitian ini bertujuan untuk menganalisis pengaruh kepercayaan dan kemudahan pengguna terhadap loyalitas pelanggan Go-Pay. Populasi dalam penelitian ini adalah mahasiswa Universitas Mercu Buana Jakarta. Sampel yang dipergunakan adalah sebanyak 190 responden, dihitung berdasarkan rumus Hair et al. Metode penarikan sampel menggunakan purposive sampling. Metode pengumpulan data menggunakan metode survei, dengan instrumen penelitian adalah kuesioner. Metode analisis data menggunakkan Partial Least Square. Penelitian ini membuktikan bahwa kepercayaan berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Kemudahan pengguna berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Kata Kunci : Kepercayaan, Kemudahan Pengguna, Loyalitas Pelanggan, Go-Pay Go-Jek, Pembayaran Elektronik, Mahasiswa

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 19 660
NIM/NIDN Creators: 43115110020
Uncontrolled Keywords: Kepercayaan, Kemudahan Pengguna, Loyalitas Pelanggan, Go-Pay Go-Jek, Pembayaran Elektronik, Mahasiswa
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.3 Personnel Management/Manajemen Personalia, Manajemen Sumber Daya Manusia, Manajemen SDM
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.7 Management of Supplies/Manajemen Persediaan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 06 Jun 2022 01:34
Last Modified: 06 Jun 2022 01:34
URI: http://repository.mercubuana.ac.id/id/eprint/62555

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