PENGARUH HARGA , KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUASAN PELANGGAN ( Studi Kasus Pada PT. Gojek Indonesia )

BANGUN, HARUN (2019) PENGARUH HARGA , KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUASAN PELANGGAN ( Studi Kasus Pada PT. Gojek Indonesia ). S1 thesis, Universitas Mercu Buana.

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Abstract

This research is know, influence prices service quality and promotion of customer satisfaction Go-jek.The research is causal research using hypothesis and use sampling techniques in the sample. Purposive Characteristic of the treatment respondents are respondents with age minimum ±20 years and using Go-jek. The research was conducted against 175 respondents using. quantitative descriptive approach Data analysis committed using pls 22. The result of multiple linear regression has known that the price, service quality and promotion are related or the correlation with customer satisfaction Keywords: Price, Quality of services Promotion, customer satisfaction Penelitian ini untuk mengetahui pengaruh Harga, Kualitas Pelayanan dan Promosi terhadap Kepuasan Pelanggan Go-jek. Penelitian ini merupakan penelitian kausal dengan menggunakan hipotesis dan menggunakan teknik Purposive sampling dalam pengambilan sampel. Karakteristik responden yang diteliti adalah responden dengan usia minimal ±20 tahun dan pernah menggunakan jasa Go-jek. Penelitian ini dilakukan terhadap 175 responden dengan menggunakan pendekatan deskriptif kuantitatif. Analisis data yang dilakukan menggunakan PLS 22. Hasil dari regresi linear berganda diketahui bahwa Harga, Kualitas Pelayanan dan Promosi mempunyai hubungan atau korelasi dengan kepuasan pelanggan. Kata kunci: Harga, Kualitas Pelayanan , Promosi, Kepuasan Pelanggan.

Item Type: Thesis (S1)
NIM/NIDN Creators: 43115010346
Uncontrolled Keywords: Harga, Kualitas Pelayanan , Promosi, Kepuasan Pelanggan.
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu > 657.83 Service and Professionals Activities/Kegiatan Pelayanan dan Profesional
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.3 Value, Influence, Effect/Nilai, Pengaruh, Efek
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 02 Jun 2022 09:07
Last Modified: 02 Jun 2022 09:07
URI: http://repository.mercubuana.ac.id/id/eprint/62497

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