PENGARUH ELECTRONIC WORD OF MOUTH, TRUST DAN WEB QUALITY TERHADAP MINAT BELI PRODUK FASHION SECARA ONLINE PADA SITUS HIJUP.COM

INDRIYANTI, SILVIANA IKA (2020) PENGARUH ELECTRONIC WORD OF MOUTH, TRUST DAN WEB QUALITY TERHADAP MINAT BELI PRODUK FASHION SECARA ONLINE PADA SITUS HIJUP.COM. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to determine the ef ect of Electronic Word of Mouth, Trust and Web Quality on Buying Interest of fashion products online on the HijUp.com site. The population in this study are people who are interested in purchasing fashion products on the HijUp.com site. The sample used was 100 respondents. The sampling method used was purposive sampling using a quantitative descriptive approach. The data collection method used survey method, with the research instrument was a questionnaire. Methods of data analysis using the Structural Equation Model-Partial Least Square. This study proves that the Electronic Word of Mouth has a positive and significant ef ect on buying interest in fashion products online on the HijUp.com site. Trust has a positive and significant ef ect on buying interest in fashion products online on the HijUp.com site. Web Quality has a positive and significant influence on Buying Interest in fashion products online on the HijUp.com site. Keywords : Electronic Word of Mouth, Trust, Web Quality and Purchase Intention Penelitian ini bertujuan untuk mengetahui pengaruh Electronic Word of Mouth, Trust dan Web Quality terhadap Minat Beli produk fashion secara online pada situs HijUp.com. Populasi dalam penelitian ini adalah masyarakat yang berminat melakukan pembelian produk fashion pada situs HijUp.com. Sampel yang dipergunakan adalah sebanyak 100 responden. Metode penarikan sampel menggunakan purposive sampling dengan menggunakan pendekatan deskriptif kuantitatif. Metode pengumpulan data menggunakan metode survei, dengan instrumen penelitian adalah kuesioner. Metode analisis data menggunakan Structural Equation Model-Partial Least Square. Penelitian ini membuktikan bahwa Electronic Word of Mouth berpengaruh pengaruh positif dan signifikan terhadap Minat Beli produk fashion secara online pada situs HijUp.com. Trust berpengaruh pengaruh positif dan signifikan terhadap Minat Beli produk fashion secara online pada situs HijUp.com. Web Quality memiliki pengaruh positif dan signifikan terhadap Minat Beli produk fashion secara online pada situs HijUp.com. Kata Kunci : Electronic Word of Mouth, Trust, Web Quality dan Minat Beli

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 20 535
Call Number: SE/31/21/272
NIM/NIDN Creators: 43116010288
Uncontrolled Keywords: Electronic Word of Mouth, Trust, Web Quality dan Minat Beli
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam > 297.4 Islamic law/Hukum Islam > 297.43 Muamalat/Muamalat > 297.431 Buy Sell/Jual Beli
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 339 Macroeconomics and Related Topics/Makroekonomi, Ekonomi Makro dan Topik Terkait > 339.3 National Product/Produk Nasional
600 Technology/Teknologi > 640 Home Economic and Family Living Management/Kesejahteraan Rumah Tangga dan Manajemen Kehidupan Keluarga > 646 Sewing Materials and Equipment, Clothing, Management of Personal and Family Life/Mesin Jahit dan Perlengkapan Menjahit, Pakaian, Management Pribadi dan Keluarga > 646.3 Clothing/Pakaian, Tata Busana, Mode Busana, Fashion
800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.3 Value, Influence, Effect/Nilai, Pengaruh, Efek
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 30 May 2022 13:31
Last Modified: 21 Jun 2023 03:44
URI: http://repository.mercubuana.ac.id/id/eprint/62254

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