PERANCANGAN DAN PENDAMPINGAN PADA UMKM “COFFEETEA BASKOPT” DALAM PEMANFAATAN MEDIA SOSIAL SEBAGAI STRATEGI PROMOSI

RAHMANIYAH, ANNISA (2020) PERANCANGAN DAN PENDAMPINGAN PADA UMKM “COFFEETEA BASKOPT” DALAM PEMANFAATAN MEDIA SOSIAL SEBAGAI STRATEGI PROMOSI. S1 thesis, Universitas Mercu Buana.

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Abstract

This Final Project for Concerned the Country discusses the design and assistance in utilizing the social media of Coffeetea Baskopt coffee shop that offers strategies for promotion. The reason researchers chose this coffee shop is because it has a value that can compete with other coffee shops. By utilizing social media which is used as the most effective and efficient means to market its products quickly. Lack of knowledge of partner owners in using media is one of the problems, so assistance is needed so that the coffee shop business will increase in sales. Marketing strategy plays an important role in this matter. Based on the analysis after conducting online promotional activities and branding as a supportive differentiation, the authors found positive results seen from changes in Instagram Coffeetea Baskopt and the knowledge needed by the owner after assistance. From the results of the activities that have been carried out it can be concluded, Small and Medium Enterprises Coffeetea Baskopt must further utilize social media as an effective promotional strategy. Keywords: Promotion Strategy, Promotion Planning, Branding, Small and Medium Enterprises

Item Type: Thesis (S1)
Call Number CD: FK/PKP. 20 014
Call Number: SK/43/21/066
NIM/NIDN Creators: 44316010028
Uncontrolled Keywords: Promotion Strategy, Promotion Planning, Branding, Small and Medium Enterprises
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.01-658.09 [Management of Enterprises of Specific Sizes, Scopes, Forms; Data Processing]/[Pengelolaan Usaha dengan Ukuran, Lingkup, Bentuk Tertentu; Pengolahan Data] > 658.02 Management of Enterprises of Specific Sizes and Scopes/Pengelolaan Usaha dengan Ukuran dan Lingkup Tertentu
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 794 Indoor Games of Skill/Permainan Ketangkasan dalam Ruangan > 794.1 Chess/Catur > 794.12 Strategy and Tactics/Strategi
Divisions: Fakultas Ilmu Komunikasi > Periklanan dan Komunikasi pemasaran
Depositing User: Dede Muksin Lubis
Date Deposited: 18 May 2022 03:21
Last Modified: 08 Feb 2023 08:27
URI: http://repository.mercubuana.ac.id/id/eprint/61235

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