PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP REPUTASI PT. SUMBER ALFARIA TRIJAYA TBK

NATALIA, GLORY (2021) PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP REPUTASI PT. SUMBER ALFARIA TRIJAYA TBK. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Corporate Social Responsibility is a form of social responsibility or concern for a companyor organization to its stakeholders. The aim of this research is to determine the effect of Corporate Social Responsibility on the Reputation of PT. Sumber Alfaria Trijaya Tbk. The conceptual approach used in this study is to usetheory Corporate Social Responsibility Archie B. Carroll'swhich provides theoretical and logical justification for why a company needs to implement Corporate Social Responsibility for the surrounding community, and Charles Fombrun's reputation theory which explains that the company's reputation represents a “network” reaction. affective or emotional. This research is a quantitative, positivist research type. The method used was a survey of 410 DKI Jakarta people. The results showed the influence of Corporate Social Responsibility of 48,667 which means that it has a positive and significant influence on the reputation of PT. Sumber Alfaria Trijaya Tbk. Keywords : Effect of Corporate Social Responsibility, Reputation of PT. Sumber Alfaria Trijaya Tbk, DKI Jakarta. Corporate Social Responsibility merupakan bentuk tanggung jawab sosial atau kepedulian perusahaan atau organisasi kepada stakeholdernya.Tujuan penelitian yaitu untuk mengetahui pengaruh Corporate Social Responsibility Terhadap Reputasi PT. Sumber Alfaria Trijaya Tbk. Pendekatan konsep yang digunakan dalam penelitian ini yaitu menggunakan teori Corporate Social Responsibility Archie B. Carroll yang memberikan justifikasi teoritis dan logis mengapa sebuah perusahaan perlu menerapkan Corporate Social Responsibility bagi masyarakat disekitarnya, dan teori reputasi Charles Fombrun yang menjelaskan bahwa reputasi perusahaan merepresentasikan “jaringan” reaksi afektif atau emosional. Penelitian yang dilakukan ini adalah kuantitatif, dengan tipe penelitian positivis. Metode yang digunakan adalah survey 410 masyarakat DKI Jakarta. Hasil penelitian menunjukkan adanya pengaruh Corporate Social Responsibility sebesar 48.667 yang artinya membawa pengaruh positif dan signifikan terhadap Reputasi PT. Sumber Alfaria Trijaya Tbk. Kata Kunci : Pengaruh Corporate Social Responsibility, Reputasi PT. Sumber Alfaria Trijaya Tbk, DKI Jakarta

Item Type: Thesis (S1)
NIM/NIDN Creators: 44217010158
Uncontrolled Keywords: Pengaruh Corporate Social Responsibility, Reputasi PT. Sumber Alfaria Trijaya Tbk, DKI Jakarta
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi)
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.24 Content/Isi Komunikasi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu > 657.84 Communications and Entertainment Media/Media Komunikasi dan Hiburan
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: Dede Muksin Lubis
Date Deposited: 18 Mar 2022 02:17
Last Modified: 18 Mar 2022 02:17
URI: http://repository.mercubuana.ac.id/id/eprint/58259

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