ANALISIS RESEPSI PENONTON TERHADAP PERSONAL BRANDING VLOG KONTEN PENDAKI FIERSA BESARI ( Studi Analisis Resepsi Stuart Hall )

HAKIM, NANDANG RIZKY (2021) ANALISIS RESEPSI PENONTON TERHADAP PERSONAL BRANDING VLOG KONTEN PENDAKI FIERSA BESARI ( Studi Analisis Resepsi Stuart Hall ). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study entitled Generational Responses to Branding Elements in Fiersa Big Climber Content (Stuart Hall's Reception Analysis Study). This research tries to reveal the content that has been witnessed so much. The sub-themes are taken to support the development without branding on climbers' content. The search for references in research is carried out to fulfill the completeness of the research so that researchers are able to analyze the data they get later. Such as designing elements of branding, YouTube, social media, and many more. This study uses a critical paradigm. And the reception analysis research method. Reception analysis is a pattern of opinion that develops in the community or audience so that the message from a communicator and the communicant will occur which is called the message construct. The results of this study contain interview data between researchers and informants. With the theory from Stuart Hall, which identifies three meanings that occur by audiences to the media. Dominant Position, Negotiation Position, and Opposition Position. Keywords: Reception Analysis, Millennial Generation, Youtube, Brand Penelitian ini berjudul Tanggapan Generasi Milenial Pada Unsur Branding di Konten pendaki Fiersa besari (Studi Analisis Resepsi Stuart Hall). Penelitian ini berusaha mengungkap mengapa konten pendaki begitu banyak disaksikan. Subtema yang diambil condong kearah pengembangan unsur branding pada konten pendaki. Pencarian referensi pada penelitian dilakukan untuk tujuan memenuhi kelengkapan penelitian sehingga peneliti mampu menganalisa data yang didapatnya nanti. Seperti mengain unsur branding, youtube, smedia sosial, dan masih banyak lagi. Penelitian ini menggunakan paradigma kritis. Dan metode penelitian analisis resepsi. Analisis resepsi adalah pola opini yang berkembang di masyarakat atau khalayak sehing pesan yang ada dari suatu komunikator dan komunikan akan terjadi yang namanya konstruk pesan. Hasil penelitian ini berisikan data wawancara antara peneliti dengan informan. Dengan teori dari Stuart Hall yang mengidentifikasikan tiga pemaknaan yang terjadi oleh khalayak terhadap media. Dominan Position, Negotiated Position, dan Oposition Position. Kata Kunci: Analisis Resepsi, Generasi Milenaial, Youtube, Brand

Item Type: Thesis (S1)
NIM/NIDN Creators: 44116010061
Uncontrolled Keywords: Analisis Resepsi, Generasi Milenaial, Youtube, Brand
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1 Documentary Media, Educational Media, News Media/Media Dokumenter, Media Pendidikan, Media Berita > 070.19 Broadcast Media/Media Broadcast
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi)
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi) > 302.232 Print Media/Media Tercetak
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu > 657.84 Communications and Entertainment Media/Media Komunikasi dan Hiburan
Divisions: Fakultas Ilmu Komunikasi > Penyiaran
Depositing User: Dede Muksin Lubis
Date Deposited: 12 Mar 2022 04:54
Last Modified: 03 Jul 2023 01:32
URI: http://repository.mercubuana.ac.id/id/eprint/57841

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