PENGARUH HARGA, GAYA HIDUP, KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK DI TENDENCIES STORE

RIVALDI, NOVAL (2019) PENGARUH HARGA, GAYA HIDUP, KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK DI TENDENCIES STORE. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh harga, gaya hidup, dan kualitas pelayanan terhadap keputusan pembelian produk di Tendencies store. Populasi dalam penelitian ini adalah 225 responden dengan menggunakan Convenience sampling. Analisis data yang digunakan adalah analisis statistik dalam bentuk SEM-PLS. Hasil penelitian ini menunjukan bahwa secara uji t Harga berpengaruh signifikan terhadap keputusan pembelian, Gaya Hidup berpengaruh signifikan terhadap keputusan pembelian dan Kualitas Pelayanan berpengaruh signifikan terhadap keputusan pembelian. Kata Kunci : Harga, Gaya Hidup, Kualitas Pelayanan, dan Keputusan Pembelian Produk. This study aims to analyze the influence of price, lifestyle, and service quality on product purchasing decision at Tendencies store. Population in this research is 225 respondents by using Convenience sampling. The data analysis used is statistical analysis in the form of SEMPLS. The result shows that Price has a significant effect on purchasing decision, Lifestyle has a significant effect on purchasing decision, and Service Quality has a significant effect on purchasing decision. Keywords: Price, Lifestyle, Service Quality, and Product Purchasing Decision.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 19 815
Call Number: SE/31/22/072
NIM/NIDN Creators: 43115010377
Additional Information: Harga, Gaya Hidup, Kualitas Pelayanan, dan Keputusan Pembelian Produk.
Subjects: 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan > 155.93 Influence of Specific Situations/Pengaruh Situasi Tertentu
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan > 155.95 Influence of Clothing/Pengaruh Pakaian
600 Technology/Teknologi > 640 Home Economic and Family Living Management/Kesejahteraan Rumah Tangga dan Manajemen Kehidupan Keluarga > 646 Sewing Materials and Equipment, Clothing, Management of Personal and Family Life/Mesin Jahit dan Perlengkapan Menjahit, Pakaian, Management Pribadi dan Keluarga > 646.3 Clothing/Pakaian, Tata Busana, Mode Busana, Fashion
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 05 Jan 2022 07:38
Last Modified: 15 Oct 2022 07:36
URI: http://repository.mercubuana.ac.id/id/eprint/53641

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