THE EFFECT OF TOURIST ATTRACTIONS AND PROMOTION ON VISIT DECISION OF MACAN MUSEUM JAKARTA (Case Study on Modern and Contemporary Art in Nusantara Museum Jakarta)

SOAMOLE, CENDAWANI (2020) THE EFFECT OF TOURIST ATTRACTIONS AND PROMOTION ON VISIT DECISION OF MACAN MUSEUM JAKARTA (Case Study on Modern and Contemporary Art in Nusantara Museum Jakarta). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Apart from the high number of reports about the low number of museum visitors in Indonesia and the negative image of the museum, there are still parties who set up new museums with different concepts. The study aims to examine the influence of Tourist Attractions and Promotion on Visit decision in the MACAN Museum Jakarta. The data was obtained by using a questionnaire distributed to 180 tourists with the purposive sampling method. The data was investigated with Partial Least Square (PLS), by testing the outer model and inner model with a significance level of 0.05 (5%=1.96). The results indicated that Tourist Attractions (t-stats=2,422) and Promotion (t-stats=3,026) are positive and had a significant influence on the Visit Decision. The highest impact is from Promotion (t-stats=3.026). It shows that the effectiveness of the Promotion of MACAN Museum is a crucial consideration for tourists in making decisions to visit the MACAN museum. Keywords: Tourist Attractions, Promotion, Visit Decision, Museum MACAN, Museum, Tourist

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 20 311
Call Number: SE/31/21/219
NIM/NIDN Creators: 43115010334
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 002 The Book/Buku > 002.01-002.09 Standard Subdivision of Book/Subdivisi Standar dari Buku > 002.074 Museums, Collections, Exhibits/Museum, Koleksi, Pameran
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.1 Museum Services to Patrons/Layanan Museum untuk Pelanggan > 069.13 Museum Services to Patrons/Layanan Museum untuk Pelanggan > 069.132 Museum Services to Patrons/Layanan Museum untuk Pelanggan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
900 Geography and History/Sejarah, Geografi dan Disiplin Ilmu yang Berkaitan > 910 Geography and Travel/Geografi dan Perjalanan > 910.1-910.9 Standard Subdivisions of Geography and Travel/Subdivisi Standar dari Geografi dan Perjalanan > 910.9 Historical, Geographic, Persons Treatment/Perawatan, Historis, Geografi > 910.92 Travelers/Turis, Wisatawan, Pelancong
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Putra Arsy Anugrah
Date Deposited: 14 Apr 2022 02:41
Last Modified: 14 Apr 2022 02:41
URI: http://repository.mercubuana.ac.id/id/eprint/52193

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