FIRDAUS, ADITYA WIDYA (2020) PEMANFAATAN MEDIA SOSIAL INSTAGRAM SEBAGAI SARANA PUBLIKASI DALAM MENINGKATKAN POTENSI WISATA KAMPUNG BEKELIR, KOTA TANGERANG. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The era of globalization makes communication technology continue to develop rapidly , this is evidenced by the emergence of digital media that makes it easier for humans to communicate and obtain information. With the existence of digital media , several social media platforms were born that are familiar to Indonesian people, such as Facebook, Instagram, Twitter and YouTube. Besides functioning to establish communication, social media can also be used to spread things that are selling, marketing, or promoting something such as the promotion of tourist destinations. Kampung Bekelir has aspects that can increase its tourism potential, such as the uniqueness of each painting / mural on each wall of the residents' houses, and its location on the opposite side of the Cisadane river so that it displays the beauty of the atmosphere it presents . Having these advantages does not appear to immediately make Kampung Bekelir crowded with visits, according to a survey that has been conducted, this is due to the lack of active role of the people of Kampung Bekelir to promote through their social media, especially for children and adolescents who are starting to like using smartphones. . Based on the survey conducted , it was found that the problem was that the residents of Kampung Bekelir did not really understand the functions and uses of social media, especially Instagram. Final State Concern is intended to provide program communty development in the form of quality development of self for the youth Kampung Bekelir through education and training for the use of social media Instagram is the maximum that can increase the potential for tourism in Kampung Bekelir. The program carried out is to train the ability to use Instagram features, photography techniques and write captions . From the problems discussed, it can be concluded that by carrying out a community development program in the form of education , socialization and training can increase the tourism potential of Kampung Bekelir, Tangerang City. Keywords: Digital Media, Social Media, Community Development, Instagram Era Globalisasi membuat teknologi konunikasi terus berkembang pesat, hal itu dibuktikan dengan munculnya media digital yang mempermudah manusia untuk menjalin komunikasi dan meraih informasi. Dengan adanya media digital, lahirlah beberapa platfoam media sosial yang sudah tidak asing lagi bagi masyarakat Indonesia seperti facebook, instagram, twitter, dan youtube. Selain berfungsi untuk menjalin komunikssi, media sosial juga bisa digunakan untuk menyebarkan suatu hal yang bersifat menjual, memasarkan, maupun mempromosikan sesuatu seperti promosi destinasi wisata. Kampung Bekelir memiliki aspek yang dapat meningkatkan potensi wisatanya, seperti keunikan dari tiap lukisan/mural yang terdapat disetiap dinding rumah warga, serta letaknya yang berada diseberang sungai cisadane sehingga menampilkan keindahan suasana yang disajikan. Memiliki kelebihan itu rupanya tidak langsung membuat Kampung Bekelir ramai dikunjingi, menurut survey yang telah dilakukan, hal itu terjadi karena kurangnya peran aktif dari masyarakat Kampung Bekelir untuk mempromosikan lewat sosial media yang dimiliki, khususnya bagi para anak-anak dan remaja yang mulai gemar menggunakan smartphone. Berdasarkan survey yang dilakukan pula, ditemukan permasalahan bahwa warga Kampung Bekelir tidak begitu memahami apa fungsi serta pemanfaatan media sosial khususnya instagram. Tugas Akhir Peduli Negeri (TAPN) ini bertujuan untuk memberikan program communty development yaitu berupa pengembangan kualitas diri bagi para remaja kampung bekelir lewat edukasi serta pelatihan untuk penggunaan media sosial Instagram secara maksimal agar dapat meningkatkan potensi wisata di Kampung Bekelir. Program yang dilakukan adalah dengan melatih kemampuan dalam menggunakan fitur-fitur instagram, teknik fotografi dan menulis caption. Dari permasalahan yang dibahas, dapat disimpulkan bahwa dengan melakukan program community development berupa edukasi, sosialisasi dan pelatihan dapat meningkatkan potensi wisata Kampung Bekelir, Kota Tangerang Kata kunci : Media Digital, Media sosial, Community Development, Instagram
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