PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP MINAT BELI MOBIL LCGC HONDA BRIO SATYA DENGAN SIKAP KONSUMEN SEBAGAI VARIABEL INTERVENING

RAHMAN, YOGI (2019) PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP MINAT BELI MOBIL LCGC HONDA BRIO SATYA DENGAN SIKAP KONSUMEN SEBAGAI VARIABEL INTERVENING. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research aims to know the quality of the product, the price and the attitude of consumers towards interest buy car Honda Brio LCGC Satya. The technique of data collection with the shape of the questionnaire by using ordinal measurement scale. The method used in this research is causal analysis research methods. The analysis of the data used is statistics analysis in the form of Structural Equation Modeling (SEM). This research demonstrating that the variable quality of the product and the price against the attitude of consumers and significantly influential variables of consumer attitudes towards buying significantly influential interest, while the variable quality of the product and the price against buying interest was not significantly influential in LCGC car Honda Brio Satya. Keyword: product quality, pricing, consumer attitudes, interests buy Penelitian ini bertujuan untuk mengetahui kualitas produk, harga dan sikap konsumen terhadap minat beli mobil LCGC Honda Brio Satya. Teknik pengumpulan data dengan berbentuk kuesioner dengan menggunakan skala pengukuran ordinal. Metode yang di gunakan pada penelitian ini adalah metode penelitian analisi kausal. Analisis data yang digunakan adalah analisi statistic dalam bentuk Structural Equation Modeling (SEM). Penelitian ini menujukan bahwa variabel kualitas produk dan harga terhadap sikap konsumen berpengaruh secara signifikan dan variabel sikap konsumen terhadap minat beli berpengaruh secara signifikan, sementara variabel kualitas produk dan harga terhadap minat beli tidak berpengaruh secara signifikan pada mobil LCGC Honda Brio Satya. Kata kunci: kualitas produk, harga, sikap konsumen, minat beli

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 19 103
NIM: 43114010354
Uncontrolled Keywords: kualitas produk, harga, sikap konsumen, minat beli
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.435 Memory Management Programs/Program Manajemen Memori
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.436 File System Management Programs/Program Manajemen Sistem File
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Virda Syifa
Date Deposited: 19 Jul 2019 03:39
Last Modified: 10 Oct 2019 03:06
URI: http://repository.mercubuana.ac.id/id/eprint/49923

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