PERANCANGAN CREATIVE DALAM PRODUKSI IKLAN DIGITAL CORPORATE HOVER BEACH CAFE TAHUN 2018

MUHAMMAD, TAQY HAIDAR (2018) PERANCANGAN CREATIVE DALAM PRODUKSI IKLAN DIGITAL CORPORATE HOVER BEACH CAFE TAHUN 2018. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Restaurants and Cafés with interesting concepts are indeed everywhere, without exception in the City of Tangerang. Although it is a new player in the culinary business of Tangerang City, the concept of the place that Hover Beach Cafe has to offer is very interesting and different from other restaurants in Tangerang City. With the name Hover Beach Cafe, they actually conceptualized their place using the original beach sand, Bean Bag, and Hammock in the restaurant. This was created with the aim to increase the level of brand awareness and engagement from the Hover Beach Café café Tangerang through a work in the form of a corporate advertising video. "Hover Beach In The City" concept is in accordance with the tagline and the ambience owned by café. This idea means that the beach in the middle of the city can be felt by customers who come to the Hover Beach Cafe. The concept itself is designed based on client briefs and several analyzes of STP (Segmentation, Targeting and Positioning) that have been carried out by the planner of the Hover Beach Cafe. The video was made on July 4 and thereafter posted for promotion on Instagram social media. The results obtained from corporate advertisements made by the designer and promoting the advertisements we made on Instagram can provide significant benefits as seen from the increasing number of followers, views, likes and comments from Hover Beach Café. Where you can answer design goals to increase brand awareness and engagement from Hover Beach Café. Keywords : Creative, Corporate Advertising Restoran dan Café dengan konsep menarik memang sudah tersebar dimana-mana, tanpa terkecuali di Kota Tangerang. Meskipun merupakan pemain baru yang ada di bisnis kuliner Kota Tangerang, konsep tempat yang Hover Beach Cafe tawarkan sangat menarik dan berbeda dengan restoran lain yang ada di Kota Tangerang. Dengan nama Hover Beach Cafe, mereka benar-benar mengonsepkan tempat mereka dengan memasukan pasir pantai asli , Bean Bag, dan Hammock di dalam restorannya. Perancangan Creative ini dibuat dengan tujuan untuk menambah tingkat brand awareness dan engagement dari café Hover Beach Café Tangerang melalui karya yang berbentuk video iklan korporat Konsep “Hover Beach In The City” sesuai dengan tag line dan ambience yang dimiliki café hover. Ide ini memiliki makna bahwa pantai ditengah kota bisa dirasakan oleh pelanggan yang datang ke Hover Beach Cafe. Konsep itu sendiri dirancang berdasarkan client brief dan beberapa analisa mengenai STP (Segmentasi,Targeting dan Positioning) yang telah dilakukan oleh perancang terhadap Hover Beach Cafe. Pembuatan video dilakukan pada 4 Juli dan setelahnya diposting untuk melakukan promosi di media sosial instagram. Hasil yang didapatkan dari iklan korporat yang dibuat oleh perancang dan mempromosikan iklan yang kami buat di instagram dapat memberikan manfaat yang cukup signifikan terlihat dari meningkatnya jumlah follower, views, likes, dan comment dari Hover Beach Café. Dimana sudah bisa menjawab tujuan perancangan untuk menaikan brand awareness dan engagement dari Hover Beach Café. Kata kunci : Creative, Iklan Corporate

Item Type: Thesis (S1)
Call Number CD: FK/MCA. 19 096
Call Number: SK/43/18/093
NIM: 44314010025
Uncontrolled Keywords: Creative, Iklan Corporate
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat
700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi > 741.67 Advertisement and Posters/Iklan dan Poster
Divisions: Fakultas Ilmu Komunikasi > Periklanan dan Komunikasi pemasaran
Depositing User: Dede Muksin Lubis
Date Deposited: 17 Nov 2018 01:30
Last Modified: 09 Jan 2020 06:40
URI: http://repository.mercubuana.ac.id/id/eprint/45632

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