PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA PT TIKI JNE JAKARTA

ANDIKA, FIKRIANGGA DIGAR (2018) PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA PT TIKI JNE JAKARTA. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The purpose of this study was to test whether service quality and price affect consumer satisfaction at PT. Tiki JNE Jakarta. The object of this research is all JNE customers domiciled in Jakarta. This study was conducted on 90 respondents using survey techniques with questionnaires. This type of research is quantitative causal, with a non-probability purposive type. Data instruments use the SEM statistical method of the SmartPLS version 3.0 software. The results of this study indicate that partially, service quality variables have a significant positive effect on customer satisfaction. Price variables have a significant positive effect on customer satisfaction. Keywords: Service Quality, Price and Consumer Satisfaction Tujuan Penelitian ini adalah untuk menguji apakah kualitas layanan dan harga berpengaruh terhadap kepuasan konsumen pada perusahaan jasa PT. Tiki JNE Jakarta. Objek penelitian ini adalah seluruh pelanggan JNE yang berdomisili di Jakarta. Penelitian ini dilakukan terhadap 90 responden dengan menggunakan teknik survey dengan alat penyebaran kuesioner. Jenis penelitian ini adalah kuantitatif kausal, dengan jenis non probability purposive. Instrumen data menggunakan metode statistik SEM software SmartPLS versi 3.0. Hasil penelitian ini menunjukkan bahwa secara parsial, variabel kualitas layanan berpengaruh positif signifikan terhadap kepuasan konsumen. Variabel harga berpengaruh positif signifikan terhadap kepuasan konsumen. Kata kunci : Kualitas Layanan, Harga dan Kepuasan Konsumen

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 18 578
NIM: 43114110052
Uncontrolled Keywords: Kualitas Layanan, Harga dan Kepuasan Konsumen
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum > 069.63 Personnel Management/Manajemen Personalia
400 Language/Bahasa > 400. Language/Bahasa > 406 Organizations and management/Organisasi dan Manajemen
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Virda Syifa
Date Deposited: 15 Nov 2018 03:19
Last Modified: 09 Jan 2019 08:50
URI: http://repository.mercubuana.ac.id/id/eprint/45608

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