PURBA, NOVITA RIANDHINI (2018) FAKTOR PERSEPSI RISIKO YANG MEMPENGARUHI MINAT BELI ULANG PELANGGAN PADA SITUS BELANJA ONLINE X. S2 thesis, Universitas Mercu Buana Jakarta.
|
Text (HAL COVER)
1.Halaman Judul.pdf Download (101kB) | Preview |
|
|
Text (ABSTRAK)
2.Abstrak.pdf Download (106kB) | Preview |
|
|
Text (LEMBAR PERNYATAAN)
3.Surat Pernyataan.pdf Download (277kB) | Preview |
|
|
Text (LEMBAR PENGESAHAN)
4. Lembar Pengesahan.pdf Download (205kB) | Preview |
|
|
Text (KATA PENGANTAR)
5.Kata Pengantar.pdf Download (98kB) | Preview |
|
|
Text (DAFTAR ISI)
6.Daftar Isi.pdf Download (115kB) | Preview |
|
|
Text (DAFTAR TABEL)
7.Daftar Tabel.pdf Download (98kB) | Preview |
|
|
Text (DAFTAR GAMBAR)
8. Daftar Gambar.pdf Download (97kB) | Preview |
|
|
Text (DAFTAR LAMPIRAN)
9.Daftar Lampiran.pdf Download (99kB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (BAB I)
10.Bab 1.pdf Restricted to Registered users only Download (143kB) |
|
|
Text (BAB II)
11.Bab 2.pdf Restricted to Registered users only Download (229kB) |
|
|
Text (BAB III)
12.Bab 3.pdf Restricted to Registered users only Download (213kB) |
|
|
Text (BAB IV)
13.Bab 4.pdf Restricted to Registered users only Download (372kB) |
|
|
Text (BAB V)
14.Bab 5.pdf Restricted to Registered users only Download (108kB) |
|
|
Text (DAFTAR PUSTAKA)
15.Daftar Pustaka.pdf Restricted to Registered users only Download (125kB) |
|
|
Text (LAMPIRAN)
16.Lampiran.pdf Restricted to Registered users only Download (571kB) |
Abstract
Customer’s Perceived Risk is one of the variable of e-commerce that has a negative effect to the Repurchase intention. The purpose of this study is to evaluate the influence of several type of risk i.e: Product Risk, Financial Risk and Delivery Risk to Repurchase Intention. This study is a quantitative research that involved 201 responden in area of JaboDeTaBek (Great Jakarta Area)- Indonesia by using purposive sampling technique. The analysis uses The Structural Equation Model (SEM) tools. The result show that Product Risk and Financial Risk are negatively and significantly influence the Repurchase Intention meanwhile Delivery Risk is not significantly influences the Repurchase Intention. This result shows that the online shop has to pay more attention to customers perceived risk in order to increase the Repurchase Intention, particularly the Product Risk and the Financial Risk Keywords: delivery risk, financial risk, product risk, online shop, repurchase intention Persepsi risiko yang dialami oleh pelanggan adalah salah satu variabel dalam dunia e-commerce yang memiliki dampak negatif terhadap minat beli ulang pelanggan. Tujuan penelitian ini untuk mengevaluasi pengaruh beberapa tipe risiko seperti Persepsi risiko produk, Persepsi risiko finansial dan Persepsi risiko pengiriman terhadap Minat beli ulang pelanggan. Penelitian ini bersifat quatitatif yang melibatkan 201 responden di wilayah JaBoDeTaBek (paling besar di wilayah Jakarta)–Indonesia dengan menggunakan teknik purposive sampling. Analisa menggunakan The Structural Equation Model (SEM). Hasil penelitian menunjukkan bahwa persepsi risiko produk dan persepsi risiko finansial memiliki pengaruh negatif dan signifikan terhadap minat beli ulang pelanggan, sedangkan persepsi risiko pengiriman memiliki pengaruh tidak signifikan terhadap minat beli ulang pelanggan. Hasil ini juga menunjukkan bahwa situs belanja online harus memperhatikan persepsi risiko yang diterima pelanggan untuk meningkatkan minat beli ulang pelanggan, terutama pada persepsi risiko produk dan persepsi risiko finansial. Kata kunci : minat beli ulang pelanggan, persepsi risiko finansial, persepsi risiko pengiriman, persepsi risiko produk, situs belanja online
Actions (login required)
 |
View Item |
