IMPLEMENTASI DIGITAL PUBLIC RELATIONS PADA LABEL MUSIK LESLAR RECORDS DALAM MEMPUBLIKASIKAN LAGU

LESTIANI, LESTIANI (2024) IMPLEMENTASI DIGITAL PUBLIC RELATIONS PADA LABEL MUSIK LESLAR RECORDS DALAM MEMPUBLIKASIKAN LAGU. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research evaluates the implementation of Digital Public Relations (D-PR) by Leslar Records in promoting music in the digital era. With rapidly advancing technology, Leslar Records leverages digital media to enhance its brand image and broaden its audience reach. The study aims to analyze the effectiveness of D-PR strategies in promoting music and provide practical and theoretical insights for managing digital communication within the music industry. Public Relations (PR) focuses on building positive relationships between organizations and the public through communication strategies. Digital PR utilizes the internet to strengthen interactions with audiences, increase transparency, and extend content reach. Publication plays a role in disseminating information to build a positive organizational image, involving sources, messages, media, management, audiences, and communication objectives. This research analyzes the implementation of digital public relations in promoting music at Leslar Records using a descriptive qualitative approach and a Post-Positivist paradigm. The study aims to describe digital PR practices at the music label through in-depth interviews and documentation. The analysis results show that Leslar Records effectively uses digital PR strategies to promote music on social media. Techniques such as source triangulation and peer validation were employed to ensure data accuracy. This research provides insights into the application of digital PR in the music industry. Keywords: Digital Public Relations, Leslar Records, social media, influencer campaigns, SEO optimization, performance analysis Penelitian ini mengevaluasi penerapan Digital Public Relations (D-PR) oleh Leslar Records dalam mempublikasikan lagu di era digital. Dengan teknologi yang berkembang pesat, Leslar Records memanfaatkan media digital untuk memperkuat citra merek dan memperluas jangkauan audiensnya. Penelitian ini bertujuan untuk menganalisis efektivitas strategi D-PR dalam mempromosikan lagu dan memberikan wawasan praktis serta teoritis untuk pengelolaan komunikasi digital dalam industri musik. Public relations (PR) fokus pada membangun hubungan positif antara organisasi dan publik melalui strategi komunikasi. Digital PR memanfaatkan internet untuk memperkuat interaksi dengan audiens, meningkatkan transparansi, dan memperluas jangkauan konten. Publikasi berperan dalam menyebarkan informasi untuk membangun citra positif organisasi, melibatkan sumber, pesan, media, manajemen, audiens, dan tujuan komunikasi. Penelitian ini menganalisis implementasi digital public relations dalam mempublikasikan lagu di Leslar Records menggunakan pendekatan deskriptif kualitatif dan paradigma Post-Positivisme. Penelitian ini bertujuan menggambarkan praktik PR digital di label musik tersebut melalui wawancara mendalam dan dokumentasi. Hasil analisis menunjukkan bahwa Leslar Records menggunakan strategi PR digital untuk mempromosikan musik secara efektif di media sosial. Teknik triangulasi sumber dan validasi sejawat digunakan untuk memastikan keakuratan data. Penelitian ini memberikan wawasan tentang penerapan PR digital dalam industri musik. Kata kunci : Digital Public Relations, Leslar Records, media sosial, kampanye influencer, optimasi SEO, analisis kinerja

Item Type:	Thesis (S1)
Call Number CD:	FK/PR. 24 226
NIM/NIDN Creators:	44218110135
Uncontrolled Keywords:	Digital Public Relations, Leslar Records, media sosial, kampanye influencer, optimasi SEO, analisis kinerja
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.3 Programs/Program > 005.34 Programs for Digital Minicomputers/Program untuk Komputer Mini Digital 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 651 Office Services/Layanan Kantor > 651.7 Communication Creation and Transmission of Records/Penciptaan dan Transmisi Komunikasi Rekaman
Divisions:	Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User:	khalimah
Date Deposited:	08 Oct 2024 02:38
Last Modified:	08 Oct 2024 02:38
URI:	http://repository.mercubuana.ac.id/id/eprint/92300

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