MUTMAINAH, MUTMAINAH (2024) PENGARUH SOCIAL COMPARISON TERHADAP BODY IMAGE WANITA DEWASA AWAL PENGGUNA MEDIA SOSIAL INSTAGRAM DI JAKARTA. S1 thesis, Universitas Mercu Buana Jakarta.
|
Text (HAL COVER)
01 COVER.pdf Download (382kB) | Preview |
|
Text (BAB I)
02 BAB 1.pdf Restricted to Registered users only Download (114kB) |
||
Text (BAB II)
03 BAB 2.pdf Restricted to Registered users only Download (179kB) |
||
Text (BAB III)
04 BAB 3.pdf Restricted to Registered users only Download (214kB) |
||
Text (BAB IV)
05 BAB 4.pdf Restricted to Registered users only Download (291kB) |
||
Text (BAB V)
06 BAB 5.pdf Restricted to Registered users only Download (32kB) |
||
Text (DAFTAR PUSTAKA)
07 DAFTAR PUSTAKA.pdf Restricted to Registered users only Download (120kB) |
||
Text (LAMPIRAN)
08 LAMPIRAN.pdf Restricted to Registered users only Download (497kB) |
Abstract
Early adult women as the largest Instagram users are prone to social comparison which can affect their perception of their body image. The purpose of this study was to determine whether there is an influence of social comparison on the body image of early adult women who use Instagram social media in Jakarta. This study uses a quantitative approach. The subjects in this study were 275 respondents who were female Instagram social media users in Jakarta with an age range of 18 to 25 years. The data collection technique used non probability sampling. The results of the analysis using the linear regression analysis method showed that there was a positive influence between social comparison and the body image of early adult women who use Instagram in Jakarta. Keywords: Social Comparison, Body Image, Early Adult Women Wanita dewasa awal sebagai pengguna instagram terbanyak rentan melakukan social comparison yang dapat berpengaruh terhadap bagaimana persepsi mereka untuk body imagenya. Tujuan dari penelitian ini adalah untuk mengetahui apakah ada pengaruh social comparison terhadap body image wanita dewasa awal pengguna media sosial instagram di Jakarta. Penelitian ini menggunakan pendekatan kuantitatif . Subjek dalam penelitian ini berjumlah 275 responden yang merupakan wanita pengguna media sosial instagram di Jakarta dengan rentang usia 18 hingga 25 tahun. Teknik pengambilan data yaitu menggunakan non probability sampling. Hasil analisis dengan metode analisis regresi linier menunjukkan bahwa terdapat pengaruh positif antara social comparison dengan body image wanita dewasa awal pengguna instagram di Jakarta. Kata Kunci :Social Comparison, Body Image, Wanita Dewasa Awal
Actions (login required)
View Item |