NUGROHO, NUGROHO (2024) ELABORATION LIKELIHOOD MODEL (ELM) DALAM PEMBENTUKAN PERSONAL BRANDING FADLI ZON ( Analisis Isi Twitter @fadlizon Periode 01 November 2021- 13 November 2021 ). S2 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study aims to see the fact that Twitter can form a person's personal branding, through an analysis of the Elaboration Likelihood Model (ELM) which is possible in forming personal branding on social media. The method used in this research is quantitative content analysis method. The research population is all texts or tweets made by Fadli Zon through his Twitter account (@fadlizon) during November 1 – 13 2021. The analysis technique used is to conduct a descriptive analysis based on the type of argument, theme and content of the tweet using content analysis. This study shows that the formation of Fadli Zon's personal branding can be analyzed using the Elaboration Likelihood Model. Twitter content can form a person's personal branding through writing made on political themes according to Fadli Zon's area of expertise. The formation of personal branding requires a theme that shows self-actualization, and is able to write in a unique and inspiring style, so that it attracts the attention of many people. Penelitian ini bertujuan untuk melihat kenyataan bahwa twitter dapat membentuk personal branding seseorang, melalui analisis Elaboration Likelihood Model (ELM) yang kemungkinan dalam pembentukan personal branding di media sosial. Metode yang digunakan dalam penelitian ini adalah metode analisis isi kuantitatif. Populasi penelitian adalah seluruh teks atau tweet yang dibuat oleh Fadli Zon melalui akun twitter-nya (@fadlizon) selama tanggal 01 – 13 November 2021. Teknik analisis yang digunakan adalah melakukan analisis deskriptif berdasarkan tipe argument, tema dan isi twit dengan menggunakan analisis isi. Studi ini menunjukkan bahwa pembentukan personal branding Fadli Zon dapat dianalisis dengan menggunakan Elaboration Likelihood Model. Twitter isinya dapat membentuk personal branding seseorang melalui tulisan yang dibuat dalam tema politik sesuai dengan bidang keahlian dari Fadli Zon. Pembentukan personal branding diperlukan tema yang menunjukkan aktualisasi dirinya, serta mampu menulis dengan gaya yang unik dan inspiratif, sehingga menarik perhatian banyak orang
| Item Type: | Thesis (S2) |
|---|---|
| Call Number CD: | CD/552. 24 035 |
| NIM/NIDN Creators: | 55219110033 |
| Uncontrolled Keywords: | Elaboration likelihood model, personal branding, twitter |
| Subjects: | 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi |
| Divisions: | Pascasarjana > Magister Ilmu Komunikasi |
| Depositing User: | ANANDA NADIRA PUTRI |
| Date Deposited: | 02 Oct 2024 08:10 |
| Last Modified: | 02 Oct 2024 08:10 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/92074 |
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