PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUASAN KONSUMEN PADA MATAHARI DEPARTMENT STORE

SIMALANGO, LENA PRAMESTI (2024) PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUASAN KONSUMEN PADA MATAHARI DEPARTMENT STORE. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research aims to determine the influence of Service Quality, Product Quality, Price and Promotion on Consumer Satisfaction at Matahari Department Store in West Jakarta. The type of research used in this research is quantitative and the research method used is causal analysis. This research method was carried out by analysis using Partial Least Square (Smart-PLS) software version 4.0 with a sample of 130 respondents. The research results show that the variables Service Quality, Product Quality, and Promotion have a significant and influential effect on consumer satisfaction. Meanwhile, the price variable has no effect and is not significant on consumer satisfaction. Keywords : Service Quality, Product Quality, Price, Promotion and Consumer Satisfaction Penelitian ini bertujuan untuk megetahui pengaruh Kualitas Pelayanan, Kualitas Produk, Harga dan Promosi Terhadap Kepuasan Konsumen pada Matahari Department Store di Jakarta Barat. Jenis penelitian yang digunakan dalam penelitian ini adalah kuantitatif dan metode penelitian yang digunakan adalah analisis kausal. Metode penelitian ini dilakukan dengan analisis memakai software Partial Least Square (Smart-PLS) versi 4.0 dengan sampel sebanyak 130 responden. Hasil penelitian menunjukkan bahwa variabel Kualitas Pelayanan, Kualitas produk, dan Promosi berpengaruh dan signifikan terhadap kepuasan konsumen. Sedangkan variabel Harga tidak berpengaruh dan tidak signifikan terhadap kepuasan konsumen. Kata Kunci: Kualitas Pelayanan, Kualitas Produk, Harga, Promosi dan Kepuasan Konsumen

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 24 356
NIM/NIDN Creators: 43120010361
Uncontrolled Keywords: Kualitas Pelayanan, Kualitas Produk, Harga, Promosi dan Kepuasan Konsumen
Subjects: 200 Religion/Agama > 260 Christian Social Theology/Teologi Sosial Kristen > 268 Religious Education/Pendidikan Agama Kristen, Pengajaran Agama Kristen > 268.7 Services/Pelayanan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: khalimah
Date Deposited: 28 Sep 2024 06:57
Last Modified: 28 Sep 2024 06:57
URI: http://repository.mercubuana.ac.id/id/eprint/91918

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