RISNANDI, MUHAMMAD VIERZA (2024) PEMBENTUKAN PERSONAL BRANDING @ANGGITOPMM SEBAGAI CONTENT CREATOR MEDIA SOSIAL TIKTOK. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Anggito Pamungkas, is a content creator on social media Tiktok. On the TikTok account @anggitopmm, he has criteria and a personality that many people like his fashion style. Apart from fashion, followers of the Anggito Pamungkas TikTok account also like content about quotes created by the Anggito Pamungkas TikTok account. The aim of this research is to determine the formation of @anggitopmm's personal branding as a content creator on TikTok social media, with a research focus on how to form @anggitopmm's personal branding as a content creator on TikTok social media. The data collection method was carried out in depth with the main source, Anggito Pamungkas, and several informants who were Anggito Pamungkas' followers on Tiktok. This research uses a qualitative descriptive method using 8 Personal Branding concepts proposed by Montoya. Based on research carried out, the results obtained by Anggito Pamungkas fulfill 8 Personal Branding concepts. From the data obtained in this research, there are 3 main criteria used by Anggito Pamungkas to build Personal Branding on his TikTok account, namely Distinctiveness, Visibility, goodwill. Keywords : Personal Branding, Content Creator, Tiktok, Quotes Anggito Pamungkas, ialah sebagai content creator di media sosial Tiktok, Pada akun TikTok @anggitopmm memiliki kriteria dan kepribadian yang banyak menyukai gaya fashionnya, selain fashion followers akun TikTok Anggito Pamungkas pun menyukai konten-konten tentang quotes yang dibuat oleh akun TikTok Anggito Pamungkas. Tujuan penelitian ini Untuk mengetahui pembentukan personal branding @anggitopmm sebagai content creatormedia sosial TikTok, dengan fokus penelitian Bagaimana pembentukan personal branding @anggitopmm sebagai content creator di media sosial TikTok. Metode pengumpulan data dilakukan mendalam dengan narasumber utama Anggito Pamungkas dan beberapa informan yang merupakan followers Anggito Pamungkas di Tiktok. Penelitian ini menggunakan metode dekriptif kualitatif dengan menggunakan 8 konsep Personal Branding yang dikemukakan oleh Montoya. Berdasarkan penelitian yang dilaksanakan hasil yang diperoleh Anggito Pamungkas memenuhi 8 konsep Personal Branding. Dari data yang didapat dalam penelitian ini, ada 3 kriteria utama yang dilakukan oleh Anggito Pamungkas membangun Personal Branding di akun tiktoknya yaituDistinctiveness, Visibility, goodwill. Kata Kunci:Personal Branding, Content Creator, Tiktok, Quotes
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