AKTIVITAS KOMUNIKASI HUMAS KOTA TANGERANG MELALUI MEDIA SOSIAL INSTAGRAM @HUMAS_TANGERANG_KOTA DALAM MEMBENTUK CITRA PEMERINTAHAN KOTA TANGERANG

PRATAMA, ANGGA RIFQI (2024) AKTIVITAS KOMUNIKASI HUMAS KOTA TANGERANG MELALUI MEDIA SOSIAL INSTAGRAM @HUMAS_TANGERANG_KOTA DALAM MEMBENTUK CITRA PEMERINTAHAN KOTA TANGERANG. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research is a qualitative analysis of communication activities carried out by Tangerang City Public Relations through @humas_tangerang_kota Instagram account, with the main aim of forming a positive image of the Tangerang City Government. In this study, the message conveyed, the obstacles faced, and the purpose of the communication activity became the main focus. The research method used is descriptive, with informants selected through purposive sampling techniques. The results showed that the Instagram account actively uses strategies such as weekly agenda setting, issue research through mass media and social media, and the release of leadership activities to achieve the goal of building a positive image. Despite facing obstacles such as rapid response to people's information needs and limited human resources, this communication activity remains consistent in providing clear and detailed information to the community, as well as strengthening the relationship between Government and community in the context of urban development. Keywords: Communication Activity, Message, Obstacles, Goals, Images, Instagram Penelitian ini merupakan analisis kualitatif terhadap aktivitas komunikasi yang dilakukan oleh Humas Kota Tangerang melalui akun Instagram @humas_tangerang_kota, dengan tujuan utama membentuk citra positif Pemerintahan Kota Tangerang. Dalam penelitian ini, pesan yang disampaikan, hambatan yang dihadapi, dan tujuan dari aktivitas komunikasi tersebut menjadi fokus utama. Metode penelitian yang digunakan adalah deskriptif, dengan informan yang dipilih melalui teknik purposive sampling. Hasil penelitian menunjukkan bahwa akun Instagram tersebut secara aktif menggunakan strategi seperti agenda setting mingguan, riset isu melalui media massa dan media sosial, serta rilis aktivitas pimpinan untuk mencapai tujuan membangun citra positif. Meskipun menghadapi hambatan seperti respons cepat terhadap kebutuhan informasi masyarakat dan keterbatasan sumber daya manusia, aktivitas komunikasi ini tetap konsisten dalam memberikan informasi yang jelas dan terperinci kepada masyarakat, serta memperkuat hubungan antara pemerintah dan masyarakat dalam konteks pembangunan kota. Kata Kunci: Aktivitas Komunikikasi, Pesan, Hambatan, Tujuan, Citra, Instagram

Item Type: Thesis (S1)
Call Number CD: FK/PR. 24 169
NIM/NIDN Creators: 44219010139
Uncontrolled Keywords: Aktivitas Komunikikasi, Pesan, Hambatan, Tujuan, Citra, Instagram
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 154 Subconscious and Altered States and Process/Psikologi Bawah Sadar > 154.2 The Subconscious/Alam Bawah Sadar > 154.24 Activities/Aktivitas
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: khalimah
Date Deposited: 14 Sep 2024 06:33
Last Modified: 14 Sep 2024 06:33
URI: http://repository.mercubuana.ac.id/id/eprint/91412

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