AKTIVITAS CYBER PR GHOSTY'S COMIC MELALUI MEDIA SOSIAL FACEBOOK DALAM MENINGKATKAN CITRA PERUSAHAAN (Studi Kasus pada Akun Facebook Ghosty's Comic)

HANANDYA, JAEZAN HAYFAL (2024) AKTIVITAS CYBER PR GHOSTY'S COMIC MELALUI MEDIA SOSIAL FACEBOOK DALAM MENINGKATKAN CITRA PERUSAHAAN (Studi Kasus pada Akun Facebook Ghosty's Comic). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The development of technology has transformed the way humans communicate and acquire information, particularly through the internet and social media. Ghosty's Comic utilizes social media, especially Facebook, to enhance their company's image. Therefore, the research entitled "Ghosty’s Comic Cyber Pr Activities Through Facebook Social Media In Improving Company Image (A Study on Students of Mercu Buana University)" aims to understand the online PR activities of the company and their impact on its image through the analysis of Ghosty's Comic Facebook page. To support this research, there are five previous studies with relevant topics in the field of communication. The theories used encompass Cyber Communication, Public Relations, Cyber Public Relations, New Media, Facebook, Comic, and Corporate Image. The research method used is a case study with a descriptive approach. This approach was chosen to delve into the interaction between Ghosty's Comic Cyber PR and its audience on Facebook, aiming to provide a comprehensive overview of the impact of these activities on the company's image. The research results indicate that Ghosty's Comic has successfully built a strong corporate image through Cyber PR activities on Facebook. Their marketing strategies through social media have proven effective in increasing brand awareness and building a solid follower community. However, there are critical views from loyal followers who perceive changes in the quality and relevance of Ghosty's Comic content on Facebook. Nevertheless, individuals who are not actively following Ghosty's Comic express positive views on the company's reputation in creating entertaining and innovative content. Keywords: Cyber Communication, Cyber PR, Corporate Image, New Media, Facebook Perkembangan teknologi telah mengubah cara manusia berkomunikasi dan mendapatkan informasi, terutama melalui internet dan media sosial. Ghosty's Comic, menggunakan media sosial, terutama Facebook, untuk memperkuat citra perusahaan mereka. Oleh karena itu, penelitian berjudul “Aktivitas Cyber Pr Ghosty’s Comic Melalui Media Sosial Facebook Dalam Meningkatkan Citra Perusahaan (Studi Kasus pada Akun Facebook Ghosty’s Comic)” Melalui analisis terhadap halaman Facebook Ghosty's Comic, penelitian ini bertujuan untuk memahami aktivitas PR online perusahaan dan dampaknya terhadap citra perusahaan. Untuk mendukung penelitian ini, terdapat lima penelitian terdahulu dengan topik yang relavan dalam bidang komunikasi, dengan itu untuk teori-teori yag digunakan meliputi Komunikasi Siber, Public Relations, Cyber Public Relations, New Media, Facebook, Komik, dan Citra Perusahaan. Metode penelitian yang digunakan adalah studi kasus dengan pendekatan deskriptif. Pendekatan ini dipilih untuk mendalami interaksi antara Cyber PR Ghosty's Comic dan khalayaknya di Facebook. Tujuannya adalah untuk memberikan gambaran komprehensif tentang dampak aktivitas tersebut terhadap citra perusahaan. Hasil penelitian menunjukkan Ghosty's Comic berhasil membangun citra perusahaan yang kuat melalui aktivitas Cyber PR di Facebook. Strategi pemasaran mereka melalui media sosial terbukti efektif dalam meningkatkan kesadaran merek dan membangun komunitas pengikut yang solid. Namun, terdapat pandangan kritis dari pengikut setia yang merasakan perubahan dalam kualitas dan relevansi konten Ghosty's Comic di Facebook. Meskipun demikian, individu yang tidak mengikuti Ghosty's Comic secara aktif mengeluarkan pandangan positif mengenai reputasi perusahaan dalam menciptakan konten yang menghibur dan inovatif. Kata Kunci : Komunikasi Siber, Cyber PR, Citra Perusahaan, New Media, Facebook

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