DARMAWAN, NAFISHA TAQIYYA (2023) VIDEO EDITOR PRODUKSI IKLAN LAYANAN MASYARAKAT “PETANI KOPI MUDA BISA MANDIRI!” OLEH ASOSIASI KOPI INDONESIA (ASKI) DALAM UPAYA MENINGKATKAN EKONOMI PETANI DAN KUALITAS KOPI NUSANTARA. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Current developments are progressing in the coffee industry both in Indonesia and in the world, with the fact that Indonesia is the largest coffee commodity which acts as a producer with the 4th rank in the world, after Brazil, Vietnam and Columbia. Until now, the millennial generation has begun to look at the coffee world as farmers. coffee and coffee connoisseurs. So that various educational socializations about coffee appeared, starting from the upstream. Through these developments the Asosiasi Kopi Indonesia (ASKI) had the idea to carry out a socialization campaign so that the younger generation of Indonesia is interested in the world of coffee containers. As a video editor, making a Public Service Announcement "Young Coffee Farmers Can!". The author intends to provide information related to the editing stages of production which provide educational messages about the container and maintenance of coffee plantations by packaging messages through Public Service Advertisements which are depicted in audio-visuals that are easy for the public to understand. The author obtains information by conducting research through interviews and journals by organizations in the coffee industry. It has the aim of educating the public about coffee, starting from what is good and right so that it can produce the best quality Indonesian coffee and can help the economy of farmers. Keywords: Video Editor, Public Service Advertisements, Education, Coffee Farmers. Perkembangan saat ini semakin maju dalam industri kopi baik di Indonesia maupu di dunia, dengan faktanya Indonesia merupakan komoditas kopi terbesar yang berperan sebagai produsen dengan peringkat ke-4 di dunia, setelah brazil Vietnamdan Columbia.Hingga saat ini generasi milenial mulai melirik dunia perkopian sebagai petani kopi maupun penikmat kopi. Sehingga muncul berbagai sosialisi edukasi tentang perkopian yang dimulai dari hulu. Melalui perkembangan tersebut Asosiasi Kopi Indonesia memiliki gagasan untuk melakukan kampanye sosialisasi agar generasi muda Indonesia tertarik dengan dunia penanaman kopi. Sebagai video editor, pembuatan Iklan Layanan Masyarakat “Petani Kopi Muda Bisa!”. Penulis bermaksud maksud untuk memberikan informasi terkait tahapan penyuntingan dari produksi yang memberikan pesan edukasi tentang penanaman dan pemeliharaan kebun kopi dengan mengemas pesan emlalui Iklan Layanan Masyarakat yang tergambarkan dalam audio-visual yang mudah dimengerti masyarakat. Penulis mendapatkan infromasi dengan melakuakn riset melalui wawancara dan jurnal oleh pihal organisasi di bidang industri perkopian. Memiliki tujuan untuk memberikan edukasi kepada masyarakat tentang perkopian yang dimulai dari yang baik dan benar sehingga dapat menghasilkan kualitas kopi nusantara yang terbaik dan dapat membantu perekonomian petani. Kata kunci: Video Editor, Iklan Layanan Masyarakat, Edukasi, Petani kopi
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