HUBUNGAN ANTARA BIG FIVE PERSONALITY DENGAN MEDIUM PREFERENCE PADA MAHASISWA PENGGUNA MEDIA SOSIAL

MAULANA, MUHAMMAD ALIF (2022) HUBUNGAN ANTARA BIG FIVE PERSONALITY DENGAN MEDIUM PREFERENCE PADA MAHASISWA PENGGUNA MEDIA SOSIAL. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to determine whether there is a relationship between Big Five Personality with Medium Preference on Social Media User Students. Respondents in this study were students of the X, Y and Z generations who used social media. The respondents totaled 100 people with 39 people being male and 61 people being female. And a general description of the respondents grouped by age, gender, generation X, Y or Z, the nature of the work done online, and social media that is often used. This research usesNon – Probability Sampling with technique Accidental Sampling and data collection was carried out using correlation statistics technique spearson by the help of the SPSS 24 statistical program. In this study using measuring instruments Big Five Inventory (BFI) by Goldberg and to measure medium preference, researchers use a preference scale to online social interaction (POSI) by Zhiqi You Huazhong Agricultural University. From the data analysis carried out, there is a correlation between the results Personality with Medium Preference Spearman's rho correlation test results Personality and Medium Preference shows that the results of the correlation test between dimensions of each personality variable and Medium Preference shows that the direction of the relationship between variables is entirely negative except for dimensions Neuroticisim. This happens because the results of this study show variables Frequency gives a negative coefficient value to Agreeableness and Conscientiousness. Next variable Propensity gives a negative coefficient value to Extraversion, Agreeableness, Conscientiousness and Openness. Followed by variables Superiority gives a negative coefficient value to Extraversion, Agreeableness, Conscientiousness andOpenness. As well as variables Propensity and Superiority has a positive coefficient value with Neuroticisim. Keywords: Personality, Big Five, Medium Preference. Penelitian ini bertujuan untuk mengetahui apakah terdapatnya hubungan antara Big Five Personality dengan Medium Preference pada Mahasiswa Pengguna Media Sosial. Responden dalam penelitian ini merupakan mahasiswa generasi X, Y dan Z yang menggunakan media sosial. Adapun responden berjumlah 100 orang dengan 39 orang berjenis kelamin laki-laki dan 61 orang berjenis kelamin perempuan. Dan gambaran umum mengenai responden dikelompokkan berdasarkan usia, jenis kelamin, generasi X, Y atau Z, sifat pekerjaan yang dilakukan secara daring, dan sosial media yang sering di gunakan. Penelitian ini menggunakan Non – Probability Sampling dengan teknik Accidental Sampling dan pengumpulan data dilakukan dengan teknik statistik korelasi dari pearson oleh bantuan program statistik SPSS 24. Dalam penelitian ini menggunakan alat ukur Big Five Inventory (BFI) oleh Goldberg dan untuk mengukur medium preference, peneliti menggunakan skala preferensi untuk online interaksi sosial (POSI) oleh Zhiqi You Huazhong Universitas Pertanian. Dari analisis data yang dilakukan terdapat hasil nilai korelasi antara Personality dengan Medium Preference hasil uji korelasi Spearman’s rho Kepribadian dan Medium Preference menunjukan bahwa hasil uji korelasi antar dimensi masing – masing variabel Kepribadian dan Medium Preference menunjukan bahwa arah hubungan antara variabel seluruhnya negatif kecuali dimensi Neuroticisim. Hal ini terjadi karena dilihat dari hasil penelitian ini menunjukan variabel Frequency memberikan nilai koefisien negatif terhadap Agreeableness dan Conscientiousness. Selanjutnya variabel Propensity memberikan nilai koefisien negatif terhadap Extraversion, Agreeableness, Conscientiousness dan Openness. Di ikuti dengan variabel Superiority memberikan nilai koefisien negatif terhadap Extraversion, Agreeableness, Conscientiousness dan Openness. Serta variabel Propensity dan Superiority memiliki nilai koefisien positif dengan Neuroticisim. Kata Kunci: Personality, Big Five, Medium Preference

Item Type: Thesis (S1)
Call Number CD: FP/PSI. 22 224
NIM/NIDN Creators: 46118010054
Uncontrolled Keywords: Personality, Big Five, Medium Preference
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 150.1-150.9 Standard Subdivisions of Psychology/Subdivisi Standar Dari Psikologi, Ilmu Jiwa
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 152 Sensory Perception, Movement, Emotions, Physiological Drives/Psikologi Fisiologis
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 153 Conscious Mental Process and Intelligence/Intelegensia, Kecerdasan Proses Intelektual dan Mental
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.2 Individual Psychology, Characters/Psikologi Individual, Karakter
Divisions: Fakultas Psikologi > Psikologi
Depositing User: ADELINA HASNA SETIAWATI
Date Deposited: 10 Mar 2023 07:05
Last Modified: 10 Mar 2023 07:05
URI: http://repository.mercubuana.ac.id/id/eprint/74975

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