PENGARUH PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, TRUST DAN SECURITY TERHADAP KEPUTUSAN PENGGUNAAN E-WALLET GOPAY UNTUK MELAKUKAN TRANSAKSI

NADYA, SHERLY (2022) PENGARUH PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, TRUST DAN SECURITY TERHADAP KEPUTUSAN PENGGUNAAN E-WALLET GOPAY UNTUK MELAKUKAN TRANSAKSI. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The 4.0 technology revolution is utilized in the face of increasingly advanced technological developments over time. One of them is financial technology or commonly referred to as fintech. GoPay or formerly called GoWallet is an e-money service from one of the digital wallet products or applications, namely Gojek Indonesia. This study examines the factors that influence Decision to use Gopay with the variables Perceived Usufulness, Perceived Ease of Use, Trust, and Security. The object of this research is Gojek application user who used GoPay. This study was conducted on 147 respondents using a quantitive descriptive approach. The approach used in this study is the Structural Equation Model (SEM) with a Smart-PLS analysis tool. The results of this study show that the variables of perceived usefulness have a positive significant effect on decision to use, perceived ease of use have a positive significant effect on decision to use, trust have a positive significant effect on decision to use and security have a positive significant effect on decision to use E-Wallet GoPay. Keywords: Perceived Usefulness, Perceived Ease Of Use, Trust, Security, Decision to Use Revolusi teknologi 4.0 dimanfaatkan dalam menghadapi perkembangan teknologi yang semakin maju dari waktu ke waktu. Salah satunya adalah teknologi finansial atau yang biasa disebut dengan fintech. GoPay atau yang dulunya disebut dengan GoWallet merupakan layanan e-money dari salah satu produk atau aplikasi dompet digital yaitu Gojek Indonesia. Penelitian ini meneliti tentang faktor yang mempengaruhi keputusan penggunaan Gopay dengan variabel perceived usufulness, perceived ease of use, trust dan security. Objek penelitian ini adalah pengguna aplikasi Gojek yang menggunakan E-Wallet GoPay. Penelitian ini dilakukan terhadap 147 responden dengan menggunakan pendekatan deskriptif kuantitatif. Pendekatan yang digunakan dalam penelitian ini adalah Structural Equation Model (SEM) dengan alat analisis Smart-PLS. Oleh karena itu hasil penelitian ini menyatakan bahwa variabel perceived usufulness berpengaruh positif dan signifikan terhadap keputusan penggunaan, perceived ease of use berpengaruh positif signifikan terhadap keputusan penggunaan, trust berpengaruh positif dan signifikan terhadap keputusan penggunaan dan security berpengaruh positif dan signifikan terhadap keputusan penggunaan E-Wallet GoPay. Kata Kunci: Perceived Usefulness, Perceived Ease Of Use, Trust, Security, Keputusan Penggunaan

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 22 409
Call Number: SE/31/23/060
NIM/NIDN Creators: 43118110107
Uncontrolled Keywords: Perceived Usefulness, Perceived Ease Of Use, Trust, Security, Keputusan Penggunaan
Subjects: 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 153 Conscious Mental Process and Intelligence/Intelegensia, Kecerdasan Proses Intelektual dan Mental
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 153 Conscious Mental Process and Intelligence/Intelegensia, Kecerdasan Proses Intelektual dan Mental > 153.8 Will, Volition/Kemauan > 153.83 Choice and Decision/Pilihan dan Keputusan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: ADELINA HASNA SETIAWATI
Date Deposited: 25 Jan 2023 08:19
Last Modified: 25 Jan 2023 08:19
URI: http://repository.mercubuana.ac.id/id/eprint/73722

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