PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN DESAIN PRODUK TERHADAP MINAT BELI KONSUMEN PADA SEPATU COMPASS (Studi Pada Pembelian Sepatu Compass di DKI Jakarta)

SYAWALLUDIN, ACHMAD RIZKI (2022) PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN DESAIN PRODUK TERHADAP MINAT BELI KONSUMEN PADA SEPATU COMPASS (Studi Pada Pembelian Sepatu Compass di DKI Jakarta). S1 thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
 Text (HAL COVER)
01 Cover.pdf
Download (442kB) | Preview
[img]
Preview
 Text (ABSTRAK)
02 Abstrak.pdf
Download (63kB) | Preview
[img] Text (BAB I)
03 Bab 1.pdf
Restricted to Registered users only
Download (182kB)
[img] Text (BAB II)
04 Bab 2.pdf
Restricted to Registered users only
Download (189kB)
[img] Text (BAB III)
05 Bab 3.pdf
Restricted to Registered users only
Download (211kB)
[img] Text (BAB IV)
06 Bab 4.pdf
Restricted to Registered users only
Download (352kB)
[img] Text (BAB V)
07 Bab 5.pdf
Restricted to Registered users only
Download (110kB)
[img] Text (DAFTAR PUSTAKA)
08 Daftar Pustaka.pdf
Restricted to Registered users only
Download (149kB)
[img] Text (LAMPIRAN)
09 Lampiran.pdf
Restricted to Registered users only
Download (499kB)

Abstract

The research is intended to examine the effect of product quality, price perception and product design on consumer buying interest in Compass shoes. This study uses a quantitative approach with the sampling technique used is convenience sampling. The subjects of this research are consumers who have an interest and make purchases of Compass shoes using a sample of 145 respondents. The data analysis used is statistical analysis in the form of the PLS structural equation model. The results of this study indicate that product quality has a significant positive effect on buying interest. Price perception has a significant positive effect on buying interest and product design has a significant positive effect on buying interest. Keywords: Product Quality, Price Perception, Product Design, Interest in Buying. Penelitian dimaksudkan untuk menguji pengaruh kualitas produk, persepsi harga dan desain produk terhadap minat beli konsumen pada sepatu Compass. Penelitian ini menggunakan pendekatan menggunakan pendekatan kuantitatif dengan teknik pengambilan sampel yang digunakan convenience sampling. Subjek penelitian ini adalah konsumen yang mempunyai ketertarikan dan melakukan pembelian sepatu Compass dengan menggunakan sampel 145 responden. Analisis data yang digunakan adalah analisis statistik dalam bentuk structural equation model PLS. Hasil penelitian ini menunjukkan bahwa kualitas produk berpengaruh positif signifikan terhadap minat beli. Persepsi harga berpengaruh positif signifikan terhadap minat beli dan desain produk berpengaruh positif signifikan terhadap minat beli. Kata kunci : Kualitas Produk, Persepsi Harga, Desain Produk, Minat Beli.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 22 347
NIM/NIDN Creators: 43117010165
Uncontrolled Keywords: Kualitas Produk, Persepsi Harga, Desain Produk, Minat Beli.
Subjects: 100 Philosophy and Psychology/Filsafat dan Psikologi > 120 Epistemology/Epistemologi > 121 Theory of Knowledge/Teori Pengetahuan > 121.3 Origin, Sources, Means of Knowledge/Asal, Sumber, Sarana Pengetahuan > 121.34 Perception/Persepsi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: ADELINA HASNA SETIAWATI
Date Deposited: 09 Jan 2023 06:47
Last Modified: 09 Jan 2023 06:47
URI: http://repository.mercubuana.ac.id/id/eprint/73225

Actions (login required)

View Item View Item
UMB Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.