INSTAGRAM SEBAGAI TOOLS KOMUNIKASI PEMASARAN (Studi Deskriptif Kualitatif pada “Dizoom” di Tangerang Selatan Periode Juli 2019 – Februari 2020)

HIDAYANTI, MUTHYA (2022) INSTAGRAM SEBAGAI TOOLS KOMUNIKASI PEMASARAN (Studi Deskriptif Kualitatif pada “Dizoom” di Tangerang Selatan Periode Juli 2019 – Februari 2020). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Dizoom Studio uses Instagram social media to increase sales by using a content strategy and features arranged in an automotive plan. The purpose of this study is to determine the extent to which Dizoom Studio uses Instagram's features as a tool in creating content in increasing sales. Researchers use a theory that can support this research, namely the theory of New Media. The basic theory used in this research is communication theory, marketing communication theory, marketing mix theory, interactive marketing communication theory, digital marketing theory. The research paradigm used by researchers is Post-positivism because this research is a real event. The method used is a qualitative research method with a data engineering process through interviews from several related sources, using a qualitative descriptive design. The results of this study are in planning, the use of up to the results obtained by Dizoom Studio from Instagram itself is very influential on increasing sales of Dizoom Studio in accordance with the data that researchers have described by using and utilizing Instagram features very well and interactive and compiling a A well-conceptual editorial plan for Instagram content makes Dizoom Studio really make Instagram a tool in marketing communications. Keywords: New Media, Marketing Communication, Social Media

Item Type:	Thesis (S1)
Call Number CD:	FK/PKP. 22 076
NIM/NIDN Creators:	46117110079
Uncontrolled Keywords:	New Media, Marketing Communication, Social Media
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.1 Advertising/Periklanan
Divisions:	Fakultas Ilmu Komunikasi > Periklanan dan Komunikasi pemasaran
Depositing User:	ADELINA HASNA SETIAWATI
Date Deposited:	25 Nov 2022 04:06
Last Modified:	25 Nov 2022 04:06
URI:	http://repository.mercubuana.ac.id/id/eprint/71929

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