HUBUNGAN ANTARA SKIN TONE PERCEPTION DAN SELF PRESENTATION ONLINE PADA WANITA PENGGUNA FILTER INSTAGRAM

Barera, Dimas Wardhana (2022) HUBUNGAN ANTARA SKIN TONE PERCEPTION DAN SELF PRESENTATION ONLINE PADA WANITA PENGGUNA FILTER INSTAGRAM. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to determine the relationship between skin tone perception and self presentation online. The subjects of this study were women who used Instagram filters with a total of 260 respondents. This research was conducted with a quantitative approach and correlation design, using sampling techniques, namely non-probability sampling, and accidental sampling methods. The instruments used in this study are Presentation of Online Self Scale for Adults (POSSA) dan In-Group Colorism Scale (ICS). All data analysis in this study used the help of the SPSS 25 program. The results showed that there was a significant positive relationship between skin tone perception and online self-presentation in women who used Instagram filters. This research is expected to be reviewed with different variables and can become a material for literature related to further research. Keywords: Skin Tone Perception, Self Presentation Online, Instagram Filters, Women Penelitian ini bertujuan untuk mengetahui hubungan antara skin tone perception dan self presentation online. Subjek penelitian ini adalah wanita yang menggunakan filter Instagram dengan jumlah 260 responden. Penelitian ini dilakukan dengan pendekatan kuantitatif dan desain korelasi, menggunakan teknik pengambilan sampling, yaitu non-probability sampling, dan metode accidental sampling. Instrumen yang digunakan dalam penelitian ini, yaitu Presentation of Online Self Scale for Adults (POSSA) dan In-Group Colorism Scale (ICS). Seluruh analisis data dalam penelitian ini menggunakan bantuan program SPSS 25. Hasil penelitian menunjukkan bahwa terdapat hubungan positif yang signifikan antara skin tone perception dan self presentation online pada wanita pengguna filter Instagram. Penelitian ini diharapkan dapat dikaji kembali dengan variabel yang berbeda dan dapat menjadi bahan literatur terkait penelitian selanjutnya. Kata Kunci: Skin Tone Perception, Self Presentation Online, Filter Instagram, Wanita

Item Type:	Thesis (S1)
Call Number CD:	FP/PSI. 22 140
Call Number:	SP/61/22/074
NIM/NIDN Creators:	46118010146
Uncontrolled Keywords:	Skin Tone Perception, Self Presentation Online, Filter Instagram, Wanita
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 100 Philosophy and Psychology/Filsafat dan Psikologi > 120 Epistemology/Epistemologi > 121 Theory of Knowledge/Teori Pengetahuan > 121.3 Origin, Sources, Means of Knowledge/Asal, Sumber, Sarana Pengetahuan > 121.34 Perception/Persepsi 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 152 Sensory Perception, Movement, Emotions, Physiological Drives/Psikologi Fisiologis > 152.5 Psychological urges/Dorongan psikologis 800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.9 Psychology of Literatures/Psikologi Kesusastraan, Psikologi Sastra > 801.92 Psychology/Psikologi
Divisions:	Fakultas Psikologi > Psikologi
Depositing User:	ADELINA HASNA SETIAWATI
Date Deposited:	27 Oct 2022 06:12
Last Modified:	27 Oct 2022 06:12
URI:	http://repository.mercubuana.ac.id/id/eprint/71000

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