FADILLAH, MUHAMMAD PRAVIANO (2022) PENGARUH PENINGKATAN HARGA DAN KUALITAS PE N PRODUK TERHADAP JUALAN BERAS PREMIUM DI TOKO PANGANAN DOT COM PERUM BULOG KANTOR WILAYAH DKI JAKARTA. S1 thesis, Universitas Mercu Buana Bekasi.
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Abstract
Penelitian peningkatan penjualan ini bertujuan untuk menganalisis . Populasi dalam pengaruh kualitas produk dan melaksanakan prasurvey dalam penelitian responden yang pernah melakukan pembelian di terhadap harga ini adalah 60 iPangananDotCom Perum Bulog kantor wilayah DKI Jakarta . Teknik menggunakan metode pengambilan sample probability sampling yang digunakan dalam penelitian . Metode pengumpulan data dengan beberapa jenis beras premium yang tersedia di iPangananDotCom ini adalah mengambil . Metode analisis data menggunakan Regresi Linear produk berpengaruh positif positif dan signifikan dan terhadap Kata Kunci : Kualitas Produk, Berganda. signifikan Dalam penelitian ini membuktikan bahwa kualitas terhadap Peningakatan Penjualan . Peningkatan Penjualan . Harga, Peningkatan Penjualan. This study aims to analyze the effect of product quality and price on increasing sales. The population in conducting the presurvey in this study were 60 respondents who had made a purchase at iPangananDotCom, Perum Bulog, DKI Jakarta area office. The sampling technique used in this research is using probability sampling method. Data collection method by taking several types of premium rice available at iPangananDotCom. Data analysis method using Multiple Linear Regression. This research proves that product quality has a positive and significant effect on increasing sales. Price has a positive and significant effect on Sales Increase Keywords . : Product Quality, Price, Sales Increase.
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ 22 005 |
| NIM/NIDN Creators: | 43117210074 |
| Uncontrolled Keywords: | Kualitas Produk, Harga, Peningkatan Penjualan |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | siti maisyaroh |
| Date Deposited: | 30 Sep 2022 05:41 |
| Last Modified: | 30 Sep 2022 05:41 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/69723 |
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