THE INFLUENCE OF E-WOM AND DESTINATION IMAGE ON VISIT DECISION IN THE MUSEUM NASIONAL (MUSEUM GAJAH) JAKARTA

NAJOGI, GORBI (2019) THE INFLUENCE OF E-WOM AND DESTINATION IMAGE ON VISIT DECISION IN THE MUSEUM NASIONAL (MUSEUM GAJAH) JAKARTA. S1 thesis, Universitas Mercu Buana.

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Abstract

The study aims to examine the influence of e-wom and destination Image on visit decision in the Museum Nasional (Museum Gajah) Jakarta. The respondents of this research are public people in Jakarta. This research survey conducted on 135 respondents by using quantitative approach. SEM-PLS had been used for data analysis. The result of this research stated that the coefficient of determination is 0.404, which means the percentage contribution of independent variables (e-wom and destination image) to the dependent variable (visit decision) is 40.4%. The remaining 59.6% is influenced or explained by other variable not included in this research model. The result of this study showed that e-wom and destination image has been significantly influenced for visit decision in museum nasional (museum gajah). Keyword: electronic word of mouth (e-wom), destination image, visit decision.

Item Type:	Thesis (S1)
NIM/NIDN Creators:	43115010394
Uncontrolled Keywords:	electronic word of mouth (e-wom), destination image, visit decision.
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 002 The Book/Buku > 002.01-002.09 Standard Subdivision of Book/Subdivisi Standar dari Buku > 002.074 Museums, Collections, Exhibits/Museum, Koleksi, Pameran 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.1 Museum Services to Patrons/Layanan Museum untuk Pelanggan > 069.13 Museum Services to Patrons/Layanan Museum untuk Pelanggan > 069.132 Museum Services to Patrons/Layanan Museum untuk Pelanggan 800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.3 Value, Influence, Effect/Nilai, Pengaruh, Efek
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Dede Muksin Lubis
Date Deposited:	02 Jun 2022 08:32
Last Modified:	02 Jun 2022 08:32
URI:	http://repository.mercubuana.ac.id/id/eprint/62493

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