PENGARUH PERCEIVED EASE OF USE, PERCEIVED USEFULNESS DAN TRUST TERHADAP MINAT MENGGUNAKAN LINKAJA (Studi pada Anak Milenial di Jakarta Barat)

PRATIWI, AFRILIA (2020) PENGARUH PERCEIVED EASE OF USE, PERCEIVED USEFULNESS DAN TRUST TERHADAP MINAT MENGGUNAKAN LINKAJA (Studi pada Anak Milenial di Jakarta Barat). S1 thesis, Universitas Mercu Buana.

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Abstract

This study aims to determine the effect of Perceived Ease of Use, Perceived Usefulness and Trust on Interests Using LinkAja. The subjects in this study are consumers who have not used the LinkAja application in West Jakarta. The sample used in this study was 140 respondents. The sampling method is done by convenience sampling method. This study uses SEM data analysis techniques and data processing using PLS. The results of this study indicate that Perceived Ease of Use has a positive and significant effect on interest in using, Perceived Usefulness has a positive and significant effect on interest in using, and Trust has a positive and significant effect on interest in using Keyword: Perceived Ease of Use, Perceived Usefulness, Trust, Interests Using. Penelitian ini bertujuan untuk mengetahui pengaruh Perceived Ease of Use, Perceived Usefulness dan Trust terhadap Minat Menggunakan LinkAja. Subjek pada penelitian ini adalah konsumen yang belum menggunakan aplikasi LinkAja di Jakarta Barat. Sampel yang digunakan dalam penelitian ini adalah 140 responden. Metode pengambilan sampel dilakukan dengan metode convenience sampling. Penelitian ini menggunakan teknik analisis data SEM dan pengolahan data menggunakan PLS. Hasil penelitian ini menunjukan bahwa Perceived Ease of Use berpengaruh positif dan signifikan terhadap Minat menggunakan, Perceived Usefulness berpengaruh positif dan signifikan terhadap Minat menggunakan, dan Trust berpengaruh positif dan signifikan terhadap Minat menggunakan. Kata Kunci: Perceived Ease of Use, Perceived Usefulness, Trust, Minat menggunakan

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 20 392
NIM/NIDN Creators: 43116010108
Uncontrolled Keywords: Perceived Ease of Use, Perceived Usefulness, Trust, Minat menggunakan
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.1 Organizations/Manajemen Organisasi
800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.3 Value, Influence, Effect/Nilai, Pengaruh, Efek
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 30 May 2022 15:24
Last Modified: 15 Jul 2022 01:03
URI: http://repository.mercubuana.ac.id/id/eprint/62264

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