OKTAVIA, DIANA (2021) STRATEGI MANAJEMEN KEMENTERIAN LINGKUNGAN HIDUP DAN KEHUTANAN DALAM MENANGANI ISU SAMPAH PLASTIK. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The Ministry of Environment and Foresty has responsibility for environmental problems, one of them is plastic waste problem. Data from Jambeck’s research states that Indonesia is in a second place after China as the most contributor of plastic waste in the world. Data from Jambeck’s research often used as reference for discussion dan article writing about plastic waste in Indonesia. It cause the issue of plastic waste that has to be solved by The Ministry of Environment and Foresty. In this case, public relations has an important role to solve the issue with issue management. The research method used is descriptive, with a qualitative approach. Interview with research subject who mastering in issue of plastic waste and collect some documentations, such as articles, press release, evaluation result, and research has been done to collect data for this research. Based on the result of study shows that The Ministry of Environment and Foresty has five stages in their issue management based on universal stage of issue management. The stages is issue identification, issue analysis and evaluation , which is in their opinion this stage including in issue identification. The next stage is fprmulate strategy of issue management, then program implementation, and the last stage is evaluation. Keywords: Issue, Issue Management, Public Relations Kementerian Lingkungan Hidup dan Kehutanan (KLHK) memiliki tanggung jawab terhadap permasalahan lingkungan salah satunya sampah plastik. Data dari penelitian Jambeck menyatakan bahwa Indonesia berada di urutan kedua setelah China sebagai penyumbang sampah plastik terbanyak di dunia. Data dari penelitian Jambeck ini seringkali digunakan sebagai acuan dalam pembahasan maupun penulisan artikel berita mengenai sampah plastik di Indonesia. Hal ini membuat terbentuknya isu sampah plastik yang harus ditangani oleh KLHK. Peran public relations dalam hal ini sangat dibutuhkan guna menyusun tahapan-tahapan manajemen isu untuk menangani isu sampah plastik tersebut. Metode penelitian yang digunakan adalah deskriptif, dengan pendekatan kualitatif. Pengumpulan data dilakukan dengan wawancara terhadap subjek penelitian terkait yang memahami dan menguasai permasalahan isu sampah plastik serta berbagai informasi yang didapatkan melalui pengumpulan dokumentasi, diantaranya artikel, siaran pers, hasil evaluasi, dan hasil penelitian. Berdasarkan hasil penelitian menunjukkan bahwa manajemen isu yang dilakukan KLHK dalam menangani isu sampah plastik terdapat lima tahapan sesuai tahapan dalam manajemen isu secara universal. Tahapan manajemen isu tersebut terdiri dari identifikasi isu, analisis dan evaluasi isu yang dalam manajemen isu KLHK termasuk dalam tahapan identifikasi isu, merumuskan strategi manajemen isu, pelaksanaan program, dan evaluasi. Kata Kunci: Isu, Manajemen Isu, Public Relations
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