Noviyanto, Itok (2019) ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PADA APARTMENT TRANS PARK CIBUBUR. S2 thesis, Universitas Mercu Buana Jakarta-Menteng.
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Abstract
This research aims to analyze the influence of the marketing mix which includes product, price, location, promotion of the decision to purchase Trans Park Cibubur’s apartment. This research uses a quantitative approach using polymer data. The population in this study were all buyers of Trans Park Cibubur apartment’s units, amounting to 1000, while the number of samples amounted to 286 respondents taken using slovin sample technique. Data analysis methods used are validity and reliability test, classic assumption test, t test and F test, multiple linear regression analysis and correlation between dimensions. The results of this study are partial and show that the marketing mix variable has a positive and significant effect on the purchase decision of Trans Park Cibubur Apartment. It can be concluded that all independent variables in this research is imultaneously affect the Decision of Purchasing Trans Park Cibubur’s apartments. Keywords: Product, Price, Place, Promotion, Purchase Decision, Apartment. Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran yang meliputi produk, harga, lokasi, promosi terhadap keputusan pembelian Apartemen Trans Park Cibubur. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan data pimer. Populasi dalam penelitian ini adalah seluruh pembeli unit Apartemen Trans Park Cibubur yang berjumlah 1000, sedangkan jumlah sample berjumlah 286 responden yang diambil menggunakan teknik sampel slovin. Metode analisis data yang digunakan adalah uji validitas dan reliabilitas, uji asumsi klasik, uji t dan uji F, analisis regresi linear berganda dan korelasi antar dimensi . Hasil penelitian ini secara parsial dan menunjukkan variabel bauran pemasaran berpengaruh positif dan signifikan terhadap keputusan pembelian Apartemen Trans Park Cibubur. Dan dapat disimpulkan juga bahwa semua variabel independen dalam penelitian ini secara simultan berpengaruh terhadap Keputusan Pembelian apartemen Trans Park Cibubur. Kata Kunci: Produk, Harga, Tempat, Promosi, Keputusan Pembelian, Apartemen.
| Item Type: | Thesis (S2) |
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| Call Number CD: | CDT-551-19-078 |
| Call Number: | T-51-MPS-19-020 |
| NIM/NIDN Creators: | 55117110090 |
| Uncontrolled Keywords: | Product, Price, Place, Promotion, Purchase Decision, Apartment. Produk, Harga, Tempat, Promosi, Keputusan Pembelian, Apartemen. Manajemen Pemasaran (MPS) |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Pascasarjana > Magister Manajemen |
| Depositing User: | UMMI RAHMATUSSYIFA |
| Date Deposited: | 17 Feb 2022 04:31 |
| Last Modified: | 18 Jun 2022 08:03 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/56188 |
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