PENGARUH DAYA TARIK WISATA, ELECTRONIC WORD OF MOUTH (eWOM) DAN CITRA DESTINASI PADA FILM ADA APA DENGAN CINTA 2 TERHADAP MINAT KUNJUNGAN WISATA KE YOGYAKARTA

SAWITRIYANA, WIWIT (2019) PENGARUH DAYA TARIK WISATA, ELECTRONIC WORD OF MOUTH (eWOM) DAN CITRA DESTINASI PADA FILM ADA APA DENGAN CINTA 2 TERHADAP MINAT KUNJUNGAN WISATA KE YOGYAKARTA. S1 thesis, Universitas Mercu Buana.

Preview	Text (HALAMAN COVER) 1 COVER.pdf Download (84kB) | Preview
Preview	Text (ABSTRAK) 4 ABSTRAK.pdf Download (90kB) | Preview
Preview	Text (LEMBAR PERNYATAAN) 2 SURAT PERNYATAAN KARYA SENDIRI.pdf Download (114kB) | Preview
Preview	Text (LEMBAR PENGESAHAN) 3 LEMBAR PENGESAHAN SKRIPSI.pdf Download (120kB) | Preview
Preview	Text (KATA PENGANTAR) 6 KATA PENGANTAR.pdf Download (93kB) | Preview
Preview	Text (DAFTAR ISI) 5 DAFTAR ISI.pdf Download (96kB) | Preview
Preview	Text (DAFTAR TABEL) 7 DAFTAR TABEL.pdf Download (91kB) | Preview
Preview	Text (DAFTAR GAMBAR) 8 DAFTAR GAMBAR.pdf Download (85kB) | Preview
Preview	Text (DAFTAR LAMPIRAN) 9 DAFTAR LAMPIRAN.pdf Download (85kB) | Preview
	Text (BAB 1) 10 BAB SATU.pdf Restricted to Registered users only Download (157kB)
	Text (BAB 2) 11 BAB DUA.pdf Restricted to Registered users only Download (157kB)
	Text (BAB 3) 12 BAB TIGA.pdf Restricted to Registered users only Download (135kB)
	Text (BAB 4) 13 BAB EMPAT.pdf Restricted to Registered users only Download (272kB)
	Text (BAB 5) 14 BAB LIMA.pdf Restricted to Registered users only Download (99kB)
	Text (DAFTAR PUSTAKA) 15 DAFTAR PUSTAKA.pdf Restricted to Registered users only Download (100kB)
	Text (LAMPIRAN) 16 LAMPIRAN.pdf Restricted to Registered users only Download (359kB)

Abstract

This research aims to analyze the influence of tourist attraction, electronic word of mouth, destination image on interest in visits to Yogyakarta tourism. The object of this research was conducted on students located in Jakarta who had watched the AADC2 film by taking 115 samples using quantitative descriptive and the analysis used was Partial Least Square (PLS) analysis. The results of the study indicate that the variable tourist attraction has a positive and significant influence on interest in visits. Electronic word of mouth variables have a positive and significant effect on the interest of visits. And the image of the destination has a positive and significant effect on interest in visits. Keywords: Travel attraction, electronic word of mouth, destination image, and interest in visits Penelitian ini bertujuan untuk menganalisis pengaruh daya tarik wisata, electronic word of mouth, citra destinasi terhadap minat kunjungan pada wisata Yogyakarta. Objek penelitian ini dilakukan terhadap mahasiswa yang berlokasi di Jakarta yang telah menonton film AADC2 dengan mengambil 115 sampel menggunakan deskriptif kuantitatif dan analisis yang digunakan adalah analisis Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa variabel Daya tarik wisata berpengaruh positif dan signifikan terhadap minat kunjungan. Variabel electronic word of mouth berpengaruh positif dan signifikan terhadapminat kunjungan. Dan citra destinasi berpengaruh positif dan signifikan terhadap minat kunjungan . Kata kunci :Daya tarik wisata , electronic word of mouth, citra destinasi, minat kunjungan

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 19 1026
NIM/NIDN Creators:	43114120394
Uncontrolled Keywords:	Daya tarik wisata , electronic word of mouth, citra destinasi, minat kunjungan
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 028 Use of Other Information Media/Membaca 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 028 Use of Other Information Media/Membaca > 028.5 Reading and Use of Other Information Media by Young People/Bacaan Anak dan Remaja > 028.55 Reading Interests and Habits of Young People/Membaca Minat dan Kebiasaan Orang Muda 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 028 Use of Other Information Media/Membaca > 028.9 Reading Interest and Habits/Kebiasaan Membaca, Minat Baca
Divisions:	Pascasarjana > Magister Manajemen
Depositing User:	Dede Muksin Lubis
Date Deposited:	27 Jan 2022 08:07
Last Modified:	20 Jul 2024 07:09
URI:	http://repository.mercubuana.ac.id/id/eprint/54796

Actions (login required)

View Item