SUHARMAN, TRI (2019) MODEL KOMUNIKASI POLITIK IDENTITAS PARTAI SOLIDARITAS INDONESIA DI MEDIA SOSIAL PADA PEMILU LEGISLATIF 2019. S2 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The Indonesian Solidarity Party (PSI) became one of the new political parties participating in the 2019 General Elections (Pemilu). This political party consists of a majority of young people who have no political experience. While they have to compete with at least 10 established political parties that have taken part in the election since the beginning of the 1998 reforms. The presence of PSI has become a public concern due to its controversial political message that touches on identity politics, namely discrimination against gender and politicization of religion. Based on this, this study aims to determine the PSI identity communication political model in social media in the 2019 General Elections. The researcher use qualitative approach with a constructivist paradigm, and descriptive study method. The data collected by interviewing informants, from the central committee of PSI and the millennials, as well as documentation studies. The theory used in this research is symbolic interaction. This study conclude that the PSI political communicators used their messages related to gender discrimination and the politicization of religion because these two problems were often discussed by the community, but not a concern of political parties. Therefore, the political message as well as criticism of political parties that prioritize the interests of winning votes in the 2019 Legislative Elections. Symbolic interaction in this study is illustrated through the common thinking (mind) of political communicators, the similarity of self-concept (self), and similarity in society (society). While the political tendency of PSI's communicator political identity is the resistance identity. The PSI identity political communication model exists in the process of creating PSI political messages through symbolic interactions between communicators who make political identities, then creating political messages such as anti-polygamy, anti�sharia regulations, and support for those who are entangled in blasphemy cases that are channeled to social media. . Keywords: model, political communication, political identity, Indonesian solidarity party, social media, 2019 legislative elections, millennial generation. Partai Solidaritas Indonesia (PSI) menjadi salah satu partai politik baru yang mengikuti Pemilu Legislatif 2019. Parpol ini terdiri dari mayoritas anak muda yang belum berpengalaman di bidang politik. Sementara mereka harus menghadapi setidaknya 10 partai mapan yang sudah ikut pemilu sejak awal reformasi 1998. Kehadiran PSI menjadi perhatian publik karena pesan politiknya yang kontroversi tentang politik identitas, yakni diskriminasi terhadap gender dan politisasi agama. Berdasarkan hal tersebut, penelitian ini bertujuan mengetahui model komunikasi politik identitas PSI di media sosial pada Pemilu Legislatif 2019. Pendekatan yang digunakan adalah kualitatif dengan paradigma konstruktivis. Sedangkan metode penelitian studi kasus dan tipe penelitian deskriptif. Teknik pengumpulan data dengan wawancara narasumber, baik dari pengurus pusat PSI maupun kalangan masyarakat milenial, serta studi dokumentasi. Adapun teori yang digunakan adalah interaksi simbolik. Dari penelitian ini, disimpulkan bahwa komunikator politik PSI menggunakan pesan politik terkait diskriminasi gender dan politisasi agama karena kedua persoalan tersebut cukup besar di Tanah Air tapi tidak menjadi perhatian partai politik. Oleh karena itu pesan politik tersebut sekaligus kritik terhadap parpol yang lebih mengutamakan kepentingan meraih suara dalam Pemilu Legislatif 2019. Interaksi simbolik dalam penelitian ini tergambar melalui kesamaan berpikir (mind) para komunikator politik, kesamaan konsep diri (self), serta kesamaan dalam bermasyarakat (society). Sementara kecenderungan politik identitas komunikator politik PSI adalah resistence identity. Adapun model komunikasi politik identitas PSI terdapat pada proses penciptaan pesan politik PSI melalui interaksi simbolik antara komunikator yang melahirkan kecenderungan politik identitas, kemudian menciptakan pesan politik seperti antipoligami, antiperda syariah, serta dukungan pada pihak yang terjerat kasus penodaan agama yang disalurkan ke media sosial. Kata kunci: model, komunikasi politik, politik identitas, partai solidaritas Indonesia, media sosial, pemilu legislative 2019, generasi milenial.
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