PENGARUH HARGA, KUALITAS PELAYANAN, DAN STORE ATMOSPHERE TERHADAP MINAT BELI ULANG KOPI JANJI JIWA DI MERUYA

SARAH, SARAH (2020) PENGARUH HARGA, KUALITAS PELAYANAN, DAN STORE ATMOSPHERE TERHADAP MINAT BELI ULANG KOPI JANJI JIWA DI MERUYA. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The purpose of this study was to test and analyze whether price, service quality, and store armosphere significantly influence repurchase interest at the Promises Jiwa Coffee Shop in Meruya. This study was conducted on 133 respondents using a survey technique with a questionnaire distribution tool. Methods of data analysis in this study using Partial Least Square (PLS) Version 3.0. The results of this study indicate that partially, the price and store atmosphere variables have a significant effect on repurchase intention, but the service quality variable does not significantly influence the repurchase intention. Keywords: Price, Service Quality, Store Atmosphere, Repurchase Interest. Tujuan penelitian ini adalah untuk menguji dan menganalisa apakah harga, kualitas pelayanan, dan store armosphere berpengaruh secara signifikan terhadap minat beli ulang pada Kedai Kopi Janji Jiwa di Meruya. Penelitian ini dilakukan terhadap 133 responden dengan menggunakan teknik survei dengan alat penyebaran kuesioner. Metode analisis data pada penelitian ini menggunakan Partial Least Square (PLS) Versi 3.0. Hasil penelitian ini menunjukan bahwa secara parsial, variabel harga dan store atmosphere berpengaruh signifikan terhadap minat beli ulang, namun variabel kualitas pelayanan tidak berpengaruh signifikan terhadap minat beli ulang. Kata kunci: Harga, Kualitas Pelayanan, Store Atmosphere, Minat Beli Ulang

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 20 540
Call Number: SE/31/21/036
NIM/NIDN Creators: 43115120192
Uncontrolled Keywords: Harga, Kualitas Pelayanan, Store Atmosphere, Minat Beli Ulang
Subjects: 200 Religion/Agama > 260 Christian Social Theology/Teologi Sosial Kristen > 268 Religious Education/Pendidikan Agama Kristen, Pengajaran Agama Kristen > 268.7 Services/Pelayanan
600 Technology/Teknologi > 640 Home Economic and Family Living Management/Kesejahteraan Rumah Tangga dan Manajemen Kehidupan Keluarga > 641 Food and Drink/Makanan dan Minuman > 641.2 Beverages, Drinks/Minuman
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.3 Value, Influence, Effect/Nilai, Pengaruh, Efek
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Rifky
Date Deposited: 22 Jun 2023 06:29
Last Modified: 22 Jun 2023 06:29
URI: http://repository.mercubuana.ac.id/id/eprint/52099

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