PENGARUH SERVICE CONVENIENCE TERHADAP KEPUASAN PELANGGAN, REPURCHASE INTENTION DAN WORD OF MOUTH DI ESTHETIC ROSEREVE JAKARTA

WAHYUNIATI, WAHYUNIATI (2020) PENGARUH SERVICE CONVENIENCE TERHADAP KEPUASAN PELANGGAN, REPURCHASE INTENTION DAN WORD OF MOUTH DI ESTHETIC ROSEREVE JAKARTA. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The study aims to identity the service convenience interest to customer satisfaction, repurchase intention and word of mouth at Esthetic Rosereve Jakarta. The research was conducted on 85 respondents using quantitative approach. The Methods of data collection using survey method, with the research instrument is a questionnaire. The data analysis method using Partial Least Square. This study proves that service convenience variables positif and significantly customer satisfaction. Service convenience variables positif and significantly repurchase intention, and service convenience variables positif and significantly word of mouth at Esthetic Rosereve Jakarta. Keywords : service convenience, customer satisfaction, repurchase intention, word of mouth, Esthetic Rosereve Jakarta Penelitian ini bertujuan untuk mengetahui pengaruh service convenience terhadap kepuasan pelanggan, repurchase intention dan word of mouth di Esthetic Rosereve Jakarta. Penelitian ini dilakukan pada 85 responden member dari Esthetic Rosereve Jakarta dengan menggunakan pendekatan kualitatif. Metode pengumpulan data menggunakan metode survey, dengan instrumen penelitian adalah kuesioner. Metode analisis data menggunakan Partial Least Square. Penelitian ini membuktikan bahwa service convenience berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Service convenience berpengaruh positif dan signifikan terhadap repurchase intention dan service convenience berpengaruh positif dan signifikan terhadap word of mouth di Esthetic Rosereve Jakarta. Kata Kunci : Service Convenience, Kepuasan Pelanggan, Repurchase Intention, Word of Mouth, Esthetic Rosereve Jakarta

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 20 527
Call Number: SE/31/21/045
NIM/NIDN Creators: 43115120095
Uncontrolled Keywords: Service Convenience, Kepuasan Pelanggan, Repurchase Intention, Word of Mouth, Esthetic Rosereve Jakarta
Subjects: 200 Religion/Agama > 260 Christian Social Theology/Teologi Sosial Kristen > 268 Religious Education/Pendidikan Agama Kristen, Pengajaran Agama Kristen > 268.7 Services/Pelayanan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.01-658.09 [Management of Enterprises of Specific Sizes, Scopes, Forms; Data Processing]/[Pengelolaan Usaha dengan Ukuran, Lingkup, Bentuk Tertentu; Pengolahan Data] > 658.04 Management of Enterprises of Specific Forms/Pengelolaan Usaha dengan Bentuk Tertentu > 658.045 Corporations/Perusahaan
800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.3 Value, Influence, Effect/Nilai, Pengaruh, Efek
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Rifky
Date Deposited: 16 Jun 2023 06:50
Last Modified: 16 Jun 2023 06:50
URI: http://repository.mercubuana.ac.id/id/eprint/52030

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