SAKINAH, APRILIA ASKA (2019) PENGARUH KESADARAN MEREK, DESAIN KEMASAN DAN WORD OF MOUTH TERHADAP MINAT BELI (Studi Kasus Pada Konsumen Mie Ufo di LSI Daan Mogot Jakarta Barat). S1 thesis, Universitas Mercu Buana Jakarta.
|
Text (HALAMAN COVER)
1. Cover.pdf Download (29kB) | Preview |
|
|
Text (ABSTRAK)
2. Abstrak.pdf Download (299kB) | Preview |
|
|
Text (LEMBAR PERNYATAAN)
3. SURAT PERNYATAAN KARYA SENDIRI.pdf Download (214kB) | Preview |
|
|
Text (LEMBAR PENGESAHAN)
4. LEMBAR PENGESAHAN SKRIPSI.pdf Download (231kB) | Preview |
|
|
Text (LEMBAR PENGESAHAN)
5. Kata Pengantar.pdf Download (208kB) | Preview |
|
|
Text (DAFTAR ISI)
6. Daftar Isi.pdf Download (197kB) | Preview |
|
|
Text (DAFTAR TABEL)
7. Daftar Tabel.pdf Download (187kB) | Preview |
|
|
Text (DAFTAR GAMBAR)
8. Daftar Gambar.pdf Download (159kB) | Preview |
|
|
Text (DAFTAR LAMPIRAN)
9. Daftar Lampiran.pdf Download (201kB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (BAB 1)
10. Bab 1.pdf Restricted to Registered users only Download (283kB) |
|
|
Text (BAB 2)
11. Bab 2.pdf Restricted to Registered users only Download (410kB) |
|
|
Text (BAB 3)
12. Bab 3.pdf Restricted to Registered users only Download (260kB) |
|
|
Text (BAB 4)
13. Bab 4.pdf Restricted to Registered users only Download (533kB) |
|
|
Text (BAB 5)
14. Bab 5.pdf Restricted to Registered users only Download (225kB) |
|
|
Text (DAFTAR PUSTAKA)
15. Daftar Pustaka.pdf Restricted to Registered users only Download (170kB) |
|
|
Text (LAMPIRAN)
16. Lampiran.pdf Restricted to Registered users only Download (729kB) |
Abstract
This research has a purpose to determine the effect of brand awareness,design packaging and word of mouth on costumer buying interest. The population in this research is that consumers Mie Ufo in LSI Daan Mogot Jakarta. The sample of this research is 120 Mie Ufo consumer and the sampling technique used was convenience sample and Methods of data collection using questionnaires. The method used in this study is Partial Least Square using Smart PLS 3.0 software. The results show that : 1) Brand awareness does not have a significant effect on buying interest. 2) Packaging Design has a significant effect on buying interest. 3) Word of Mouth has no significant effect on buying interest. Keywords : Brand Awareness, Design Packaging, Word of Mouth, Buying Interest Penelitian ini bertujuan untuk mengetahui pengaruh kesadaraan merek, desain kemasan dan word of mouth terhadap minat beli konsumen. Populasi dalam penelitian ini adalah konsumen Mie Ufo di LSI Daan Mogot Jakarta. Sample penelitian ini adalah 120 konsumen Mie Ufo dengan teknik pengambilan sample berupa convenience sample dan pengumpulan data menggunakan kuesioner. Metode yang digunakan dalam penelitian ini adalah Partial Least Square dengan menggunakan software Smart PLS 3.0. Hasil menunjukan bahwa : 1) Kesadaran merek tidak berpengaruh signifikan terhadap minat beli. 2) Desain Kemasan berpengaruh signifikan terhadap minat beli. 3) Word Of Mouth tidak berpengaruh signifikan terhadap minat beli. Kata kunci: Kesadaran Merek, Desain Kemasan, Word of Mouth, Minat Beli
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 19 502 |
| NIM/NIDN Creators: | 43115010100 |
| Uncontrolled Keywords: | Kesadaran Merek, Desain Kemasan, Word of Mouth, Minat Beli |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 334 Cooperative/Koperasi, Sistem Perkoperasian 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 334 Cooperative/Koperasi, Sistem Perkoperasian > 334.5 Consumer Cooperatives/Koperasi Konsumen |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Dede Muksin Lubis |
| Date Deposited: | 23 Nov 2021 12:04 |
| Last Modified: | 28 May 2022 01:10 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/50719 |
Actions (login required)
 |
View Item |
