WORK ENGAGEMENT SEBAGAI MEDIATOR AUTHENTIC PERSONAL BRANDING DAN GROWTH MINDSET TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR PADA PERPUSTAKAAN NASIONAL REPUBLIK INDONESIA

SETIANI, RAHMA ARYA (2020) WORK ENGAGEMENT SEBAGAI MEDIATOR AUTHENTIC PERSONAL BRANDING DAN GROWTH MINDSET TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR PADA PERPUSTAKAAN NASIONAL REPUBLIK INDONESIA. S2 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to examine and analyze work engagement as mediator of authentic personal branding and growth mindset on organizational citizenship behavior at Perpustakaan Nasional Republik Indonesia. This study uses a quantitative approach with structural equation model or SEM through software named Lisrel version 8,72 by Joreskog and Sorbom. Data collection was done by distributing questionnaires to respondents who became sample of the study started at April 02, 2020 to May 01, 2020. The population of the study is numbered 579 and sampling using non-probability (purposive sampling) in which employee criteria as ASN (government employee) and have functional as librarian, therefore sample obtained is numbered 238 respondents. The model theory used is showing fit to empirical data. The results of study showed that: (1) work engagement has a positive and significant on organizational citizenship behavior, (2) authentic personal branding has a positive and significant on work engagement, (3) growth mindset has a positive and significant on work engagement, (4) authentic personal branding has a positive and significant on organizational citizenship behavior with work engagement as partial mediator, and (5) growth mindset has a positive and significant on organizational citizenship behavior with work engagement as full mediator. Kata kunci : authentic personal branding, growth mindset, work engagement, organizational citizenship behavior Penelitian ini bertujuan untuk menguji dan menganalisis work engagement sebagai mediator authentic personal branding dan growth mindset terhadap organizational citizenship behaviour (OCB) pada Perpustakaan Nasional Republik Indonesia. Penelitian menggunakan pendekatan kuantitatif dengan model persamaan struktural (Structural Equation Model) melalui piranti lunak Linear Structural Model (Lisrel) versi 8,72 dari Joreskog dan Sorbom. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada responden yang menjadi sampel penelitian dimulai pada tanggal 02 April 2020 sampai dengan 01 Mei 2020. Adapun populasi penelitian berjumlah 579 orang; pengambilan sampel menggunakan non-probability (purposive sampling) dengan kriteria pegawai berstatus aparatur sipil negara dan jabatan fungsional pustakawan, sehingga sampel yang diperoleh berjumlah 238 responden. Model teori yang digunakan dinyatakan fit dengan data empiris. Hasil penelitian menunjukkan bahwa: (1) work engagement berpengaruh positif dan signifikan terhadap organizational citizenship behavior, (2) authentic personal branding berpengaruh positif dan signifikan terhadap work engagement, (3) growth mindset berpengaruh positif dan signifikan work engagement, (4) authentic personal branding berpengaruh positif dan signifikan organizational citizenship behavior melalui work engagement (partial mediator), dan (5) growth mindset berpengaruh positif dan signifikan terhadap organizational citizenship behavior melalui work engagement (full mediator). Kata kunci : authentic personal branding, growth mindset, work engagement, organizational citizenship behavior

Item Type:	Thesis (S2)
Call Number CD:	CD/551. 20 006
Call Number:	TM/51/21/015
NIM/NIDN Creators:	55118010022
Uncontrolled Keywords:	authentic personal branding, growth mindset, work engagement, organizational citizenship behavior
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 021 Relationship of Libraries/Hubungan-hubungan Perpustakaan, Arsip dan Kearsipan, Pusat Informasi > 021.7 Promotion of Libraries/Promosi Perpustakaan 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 027 General Libraries, General Archives, Information Centers Devoted to General Subjects and Disciplines/Perpustakaan, Kearsipan, Pusat Informasi untuk Disiplin Ilmu secara Umum > 027.4 Public Libraries/Perpustakaan Publik, Perpustakaan Umum, Taman Bacaan Rakyat 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 028 Use of Other Information Media/Membaca > 028.9 Reading Interest and Habits/Kebiasaan Membaca, Minat Baca 100 Philosophy and Psychology/Filsafat dan Psikologi > 120 Epistemology/Epistemologi > 128 Humankind/Filsafat Kehidupan Manusia > 128.2 Mind/Pikiran Manusia
Divisions:	Pascasarjana > Magister Manajemen
Depositing User:	Putra Arsy Anugrah
Date Deposited:	12 Nov 2021 02:59
Last Modified:	22 Apr 2022 06:30
URI:	http://repository.mercubuana.ac.id/id/eprint/50163

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