AUDINA, MIA (2018) PENGARUH IKLAN DI TELEVISI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN LIPSTIK WARDAH (Studi Kasus Pada Warga Tangerang Selatan). S1 thesis, Universitas Mercu Buana Jakarta.
|
Text (HAL COVER)
1. Halaman Judul.pdf Download (111kB) | Preview |
|
|
Text (ABSTRAK)
4. Abstrak.pdf Download (24kB) | Preview |
|
|
Text (LEMBAR PERNYATAAN)
2. Surat Pernyataan.pdf Download (36kB) | Preview |
|
|
Text (LEMBAR PENGESAHAN)
3. Lembar Pengesahan.pdf Download (65kB) | Preview |
|
|
Text (KATA PENGANTAR)
5. Kata Pengantar.pdf Download (100kB) | Preview |
|
|
Text (DAFTAR ISI)
6. Daftar Isi.pdf Download (109kB) | Preview |
|
|
Text (DAFTAR TABEL)
7. Daftar Tabel.pdf Download (24kB) | Preview |
|
|
Text (DAFTAR GAMBAR)
8. Daftar Gambar.pdf Download (21kB) | Preview |
|
|
Text (DAFTAR LAMPIRAN)
9. Daftar Lampiran.pdf Download (21kB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (BAB I)
10. Bab 1.pdf Restricted to Registered users only Download (170kB) |
|
|
Text (BAB II)
11. Bab 2.pdf Restricted to Registered users only Download (279kB) |
|
|
Text (BAB III)
12. Bab 3.pdf Restricted to Registered users only Download (183kB) |
|
|
Text (BAB IV)
13. Bab 4.pdf Restricted to Registered users only Download (365kB) |
|
|
Text (BAB V)
14. Bab 5.pdf Restricted to Registered users only Download (219kB) |
|
|
Text (DAFTAR PUSTAKA)
15. Daftar Pustaka.pdf Restricted to Registered users only Download (155kB) |
|
|
Text (LAMPIRAN)
16. Lampiran.pdf Restricted to Registered users only Download (696kB) |
Abstract
The purpose of this study is to test empirically from several variabels that effect Purchase Decision. There are two variabels that is Television Advertising and Price. This study uses 100 respondents in the Tangerang Selatan were taken by Convernience Sampling method. Analysis tool used is multiple linear regression. The result of this study indicate that in a persistent as variable advertising on television and pricing taking effect on decision of buying. Only The variable of advertising as partial , Literally the variable of pricing affect not significant with the decision of buying. Keyword : Television advertising , pricing & Buy decision Tujuan dari peneitian ini adalah untuk menguji secara empiris dari beberapa variabel yang mempengaruhi Keputusan Pembelian. Ada dua variabel yaitu Iklan di Televisi dan Harga. Penelitian ini menggunakan 100 responden di Warga Tangerang Selatan yang diambil dengan metode Convernience Sampling. Alat analisis yang digunakan adalah regresi linier berganda. Hasil penelitian ini menunjukkan bahwa secara parsial semua variabel yaitu Iklan di Televisi dan Harga berpengaruh terhadap Keputusan Pembelian. Variabel Iklan di Televisi saja yang mempengaruhi Keputusan Pembelian secara parsial, Sedangkan Variabel Harga berpengaruh tidak signifikan terhadap Keputusan Pembelian. Kata Kunci: Iklan Televisi, Harga dan Keputusan Pembelian
Actions (login required)
 |
View Item |
