Pengaruh E Service Quality dan Kepercayaan terhadap Keputusan Pembelian pada Situs Online Shopping Lazada.com

SARASWATI, ANNA DEWI (2017) Pengaruh E Service Quality dan Kepercayaan terhadap Keputusan Pembelian pada Situs Online Shopping Lazada.com. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Penelitian ini untuk mengetahui pengaruh e-service quality dan kepercayaan terhadap keputusan pembelian online pada situs online shopping Lazada.com yang berada di wilayah Jakarta Barat. Teknik pengambilan sampel dalam penelitian ini yaitu Convenience Sampling. Responden dalam penelitian ini sebanyak 135 responden yang menjadi konsumen pada pembelian produk elektronik pada situs online shopping Lazada.com di Jakarta Barat. Untuk menguji validitas, reliabilitas dan pengujian hipotesis menggunakan aplikasi SPSS 23. Hasil analisis menunjukkan bahwa dari tiga hipotesis berpengaruh signifikan. Hasil penelitian menunjukkan bahwa e-service quality berpengaruh signifikan terhadap keputusan pembelian online, kepercayaan berpengaruh signifikan terhadap keputusan pembelian online pada pembelian produk elektronik di situs online shopping Lazada.com.This study was to determine the effect of e-service quality and confidence in online purchasing decisions on online shopping sites Lazada.com located in West Jakarta. The sampling technique in this research is Convenience Sampling. Respondents in this study were 135 respondents who become consumers in the purchase of electronic products on online shopping sites Lazada.com in West Jakarta. To test the validity, reliability and hypothesis testing using SPSS 23 application. The analysis showed that the significant effect of the three hypotheses. The results showed that e-service quality significantly influence purchase decisions online, beliefs significantly influence online purchasing decisions on the purchase of electronic products on online shopping sites Lazada.com

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 17 316
NIM/NIDN Creators:	43113010147
Uncontrolled Keywords:	E-Service Quality, Kepercayaan, dan Keputusan Pembelian.
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 200 Religion/Agama > 260 Christian Social Theology/Teologi Sosial Kristen > 268 Religious Education/Pendidikan Agama Kristen, Pengajaran Agama Kristen > 268.7 Services/Pelayanan 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Admin Perpus UMB
Date Deposited:	20 Mar 2017 11:06
Last Modified:	12 Feb 2024 03:12
URI:	http://repository.mercubuana.ac.id/id/eprint/33583

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