Analisis Pengaruh Kualitas Produk,Citra Merek dan Promosi Terhadap Minat Beli Konsumen (Studi Kasus : Brand Byford Underwear Mens di Jakarta)

MIDUN, MIDUN (2017) Analisis Pengaruh Kualitas Produk,Citra Merek dan Promosi Terhadap Minat Beli Konsumen (Studi Kasus : Brand Byford Underwear Mens di Jakarta). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Penelitian ini bertujuan mengetahui Pengaruh Kualitas Produk, Citra Merek dan Promosi Terhadap Minat Beli Konsumen pada Produk Brand Byford Underwear Men’s. Variabel Iindependen dalam penelitian ini adalah Kualitas Produk, Citra Merek dan Promosi. Variabel dependennya adalah Minat Beli Konsumen. Data dalam penelitian ini diperoleh dengan cara menyebarkan kuesioner kepada 100 konsumen produk Brand Byford Underwear Men’s.Metode analisis data yang digunakan adalah uji regresi linier berganda dengan bantuan program SPSS versi 21. Hasil penelitian ini menunjukan bahwa kualitas produk berpengaruh positif dan signifikan terhadap minat beli konsumen, citra merek berpengaruh positif dan signifikan terhadap minat beli konsumen dan promosi berpengaruh positif dan dan signifikan terhadap minat beli konsumen.This study aims to determine the effect of Product Quality, Brand and Campaign Against Interests Buy Consumer Products Men's Underwear Brand Byford. Iindependen variable in this study is the Product Quality, Brand and Promotion. The dependent variable is Buy Consumer Interests. The data in this study were obtained by distributing questionnaires to 100 consumer products Men's Underwear Brand Byford. Data analysis method used is multiple linear regression with SPSS version 21. These result indicate that the quality of the proct and a significant positive effect on consumer buying interest, brand image and significicant positive effect on consumer buying interest and the promotion of positive and significant impacton consumer buying Interest.

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 17 078
NIM/NIDN Creators:	43112120188
Uncontrolled Keywords:	Kualitas Produk, Citra Merek, Promosi, Minat Beli Konsumen
Subjects:	200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam > 297.4 Islamic law/Hukum Islam > 297.43 Muamalat/Muamalat > 297.431 Buy Sell/Jual Beli 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi 700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Admin Perpus UMB
Date Deposited:	06 Mar 2017 16:00
Last Modified:	22 Feb 2024 02:00
URI:	http://repository.mercubuana.ac.id/id/eprint/33114

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