PUTRA, SURYA CIPTO RINJANI (2022) PERANCANGAN VISUAL BRANDING UMKM AYAM TALIWANG H JENK. S1 thesis, Universitas Mercu Buana Jakarta.
|
Text (HAL COVER)
Cover.pdf Download (2MB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (BAB I)
BAB I.pdf Restricted to Registered users only Download (229kB) |
|
|
Text (BAB II)
BAB II.pdf Restricted to Registered users only Download (352kB) |
|
|
Text (BAB III)
BAB III.pdf Restricted to Registered users only Download (555kB) |
|
|
Text (BAB IV)
BAB IV.pdf Restricted to Registered users only Download (916kB) |
|
|
Text (BAB V)
BAB V.pdf Restricted to Registered users only Download (294kB) |
|
|
Text (DAFTAR PUSTAKA)
Daftar Pustaka.pdf Restricted to Registered users only Download (25kB) |
|
|
Text (LAMPIRAN)
LAMPIRAN.pdf Restricted to Registered users only Download (347kB) |
Abstract
In business Brand is a life, by definition a brand is an identity to distinguish them from other products, in branding it is necessary to have a characteristic to be different from competing products or brands by visualizing identity, visual brands can be in the form of logos, colors, names, which represents the philosophy of a business company, one form of business brand can develop in the culinary market, namely MSMEs, but along with the times, many MSMEs do not have brands, these business actors still use traditional methods that are far from digital technology as their business tools. , the need for branding to strengthen their identity as businessmen in the culinary field, before branding is carried out the need for research and analysis of competitors who have or do not have brands so that the branding process can be conceptualized carefully and minimize failures in the branding process. Keywords: Branding, Visual Branding, Visual Identity Dalam bisnis Brand merupakan sebuah nyawa, secara definisi brand merupakan sebuah identitas untuk membedakan mereka dari produk yang lain, dalam branding perlu adanya cirikhas untuk menjadi pembeda dengan produk ataupun brand kompetitor dengan cara visualisasi identitas, visual brand bisa berupa logo, warna, nama, yang mewakili filosofi sebuah perusahaan bisnis tersebut, salah satu bentuk brand bisnis bisa berkembang di pasar kuliner yaitu UMKM, namun seiring perkembangan zaman banyaknya UMKM tidak memiliki brand, para pelaku usaha ini masih menggunakan metode tradisional yang jauh dari kata teknologi digital sebagai alat bantu bisnis mereka, perlunya branding bisa memperkuat identitas mereka sebagai pembisnis di bidang kuliner, sebelum branding dilakukan perlunya riset dan analisa terhadap para kompetitor yang sudah atau belum memiliki brand agar proses branding bisa terkonsep secara matang dan meminimalisir kegagalan dalam proses branding. Kata kunci : Branding, Visual Branding, Identitas Visual
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 42318010044 |
| Uncontrolled Keywords: | Branding, Visual Branding, Identitas Visual |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi |
| Divisions: | Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual |
| Depositing User: | khalimah |
| Date Deposited: | 07 Sep 2026 15:44 |
| Last Modified: | 07 Sep 2026 15:44 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/103688 |
Actions (login required)
 |
View Item |
