PUTRI, ERINA SAGITA (2026) PENGARUH BUDAYA SHIPPING BOYXBOY TERHADAP INTERAKSI SOSIAL DALAM KOMUNITAS K-POP DI MEDIA SOSIAL X. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The development of the Korean Wave has encouraged the emergence of BoyxBoy shipping culture as a form of participatory culture within K-Pop fan communities on social media X. This culture serves not only as a medium for entertainment and fan expression but also influences communication patterns and social interactions among community members. This study aims to determine the extent to which BoyxBoy shipping culture influences social interaction within the K-Pop community on social media X. The study employs Henry Jenkins' Participatory Culture as the conceptual framework to measure BoyxBoy shipping culture through the dimensions of Affiliations, Expressions, Collaborative Problem Solving, and Circulations, while social interaction is analyzed using Soekanto's concepts of imitation, suggestion, identification, and sympathy. This research adopts the positivist paradigm using a quantitative approach and a survey method. Data were collected through questionnaires distributed to 100 respondents selected using purposive sampling, consisting of K-Pop community members who actively use social media X, are familiar with BoyxBoy shipping culture, and have participated in discussions or content related to it. The data were analyzed using validity, reliability, normality, Pearson correlation, simple linear regression, t-test, and coefficient of determination (R²) with the assistance of SPSS 25. The findings indicate that BoyxBoy shipping culture has a positive and significant influence on social interaction, with a Pearson correlation coefficient of 0.730, indicating a strong relationship, and a significance value of 0.000 < 0.05. The coefficient of determination (R²) of 0.532 indicates that BoyxBoy shipping culture contributes 53.2% to social interaction, while the remaining 46.8% is influenced by other factors beyond the scope of this study. These findings demonstrate that BoyxBoy shipping culture plays an important role in enhancing communication, participation, sense of belonging, and solidarity among members of the K-Pop community on social media X. Keywords: BoyxBoy Shipping Culture, Social Interaction, Participatory Culture, KPop Community, Social Media X. Perkembangan Korean Wave telah mendorong munculnya budaya shipping boyxboy sebagai salah satu bentuk budaya partisipatif dalam komunitas penggemar KPop di media sosial X. Budaya ini tidak hanya menjadi media hiburan dan ekspresi bagi penggemar, tetapi juga memengaruhi pola komunikasi dan interaksi sosial antaranggota komunitas. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh budaya shipping boyxboy terhadap interaksi sosial dalam komunitas K-Pop di media sosial X. Penelitian ini menggunakan konsep Participatory Culture yang dikemukakan oleh Henry Jenkins sebagai landasan untuk mengukur budaya shipping boyxboy melalui dimensi Affiliations, Expressions, Collaborative Problem Solving, dan Circulations, sedangkan interaksi sosial dianalisis menggunakan konsep Soekanto yang meliputi imitasi, sugesti, identifikasi, dan simpati. Penelitian menggunakan paradigma positivisme dengan pendekatan kuantitatif dan metode survei. Data diperoleh melalui penyebaran kuesioner kepada 100 responden yang dipilih menggunakan teknik purposive sampling, yaitu anggota komunitas K-Pop yang memiliki akun media sosial X aktif, mengetahui budaya shipping BoyxBoy, serta pernah berinteraksi dalam diskusi maupun konten terkait. Analisis data dilakukan menggunakan uji validitas, reliabilitas, normalitas, korelasi Pearson, regresi linier sederhana, uji t, dan koefisien determinasi dengan bantuan SPSS 25. Hasil penelitian menunjukkan bahwa budaya shipping boyxboy berpengaruh positif dan signifikan terhadap interaksi sosial dengan nilai koefisien korelasi sebesar 0,730 yang termasuk dalam kategori hubungan tinggi serta nilai signifikansi 0,000 < 0,05. Nilai koefisien determinasi (R²) sebesar 0,532 menunjukkan bahwa budaya shipping boyxboy memberikan pengaruh sebesar 53,2% terhadap interaksi sosial, sedangkan 46,8% dipengaruhi oleh faktor lain di luar penelitian. Temuan ini menunjukkan bahwa budaya shipping boyxboy berperan dalam meningkatkan komunikasi, partisipasi, rasa memiliki, dan solidaritas antaranggota komunitas K-Pop di media sosial X. Kata Kunci: Budaya Shipping BoyxBoy, Interaksi Sosial, Participatory Culture, Komunitas K-Pop, Media Sosial X.
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